Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. K-Swiss has nearly 60 years of heritage in creating footwear and will enter…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high-performance organisations with a focus…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. The relationship with…
Sanofi and McLaren Racing announce a partnership agreement
McLaren Racing announced yesterday a multi-year partnership with innovative global healthcare company Sanofi. The partnership will see McLaren Racing collaborate with Sanofi’s Industrial Affairs team towards achieving excellence in manufacturing operations, enabling Sanofi to meet patients’ needs around the world…
Google and McLaren Racing announce a multi-year partnership
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. The partnership will bring the best of Google products…
Gopuff and McLaren Racing sign a partnership agreement
McLaren Racing announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. The multi-year agreement comes as Gopuff continues its rapid European expansion and…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced a multi-year extension to its long-standing partnership with paint and coatings partner AkzoNobel. In addition, the partnership will now expand to see AkzoNobel become a Sustainability Partner of McLaren Racing. AkzoNobel will continue to create…
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Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. The relationship enables Hilton to provide unique experiences for its Honors members and offers the McLaren F1 team home…
Vuse and Mclaren Racing reveal a one-off livery
McLaren Racing and partner BAT’s brand Vuse unveiled a bespoke livery designed by UAE-based artist Rabab Tantawy as part of the Driven by Change campaign for the 2021 Abu Dhabi Grand Prix. Driven by Change gives emerging creatives a…
DataRobot and McLaren Racing announce a new partnership
McLaren Racing announced this week a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team, which will start at the inaugural Qatar Grand Prix. DataRobot delivers a unified platform for…
Medallia becomes the Official Feedback Partner for McLaren Racing
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing the company as the Official Feedback Partner for the 2022 Formula 1 season. “We are delighted to announce our…
