Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
SunGod and McLaren Racing sign a licensing agreement
McLaren Racing today announced a new licensing partnership with performance eyewear brand SunGod, which will see SunGod become the Official McLaren F1 Fan Eyewear licensee from the 2021 Formula 1 season. In celebration of the partnership, SunGod will be…
Castore becomes official sportswear partner to McLaren Racing
McLaren Racing announces a multi-year partnership with British premium brand Castore, becoming the Official Team and Sportswear Partner. McLaren Racing and Castore, the rapidly-growing premium sportswear brand, today announced a multi-year partnership that will see Castore become the Official…
Darktrace and McLaren Racing extend their partnership
McLaren Racing announced an extended and enhanced multi-year partnership with Darktrace, as the Official AI Cyber Security Partner of the McLaren Formula 1 and Arrow McLaren SP teams, marking the introduction of the world’s leading cyber-AI company to INDYCAR.Darktrace’s Cyber…
QNTMPAY becomes an official banking partner to McLaren Racing
McLaren Racing has announced a multi-year Formula 1 partnership with QNTMPAY, which will see the global challenger bank become the team’s Official Digital Banking Partner. QNTMPAY is a digital bank that delivers new levels of speed, rewards, security and…
Bitci.com and McLaren Racing sign a multi-year partnership agreement
Bitci.com and McLaren Racing will launch their own official fan token. McLaren Racing has today announced a new long-term partnership with Bitci.com which will see the cryptocurrency exchange become an official partner of the McLaren Formula 1 team. In…
Ugo Ugochukwu is signed by McLaren Racing
Ugo Ugochukwu, the promising young driver and a rising star, was recently crowned FIA European karting champion. McLaren Racing announced on Monday that it has signed a long-term agreement with Ugo Ugochukwu, the promising young driver from the USA, who…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced the extension of its long-term partnership with paint and coatings partner, AkzoNobel. Since 2008, McLaren and AkzoNobel’s partnership has created and developed advanced paint technology, not only contributing to the performance of the McLaren Formula…
Cisco Webex teams up with McLaren Racing
McLaren Racing yesterday announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all…
MSP Sports Capital invests in McLaren Racing
MSP Sports Capital acquires significant minority shareholding. Introduction of partner capital and expertise forms part of the Group’s ongoing strategy. The transaction values McLaren Racing at £560m post-money and strengthens team’s long-term plan for regular Formula 1 championship contention. Reaffirms team’s…
Sergey Sirotkin: “My karting Academy is it not just to teach people, but to promote this kind of sport in Russia”
Sergey Sirotkin is a Russian racing driver. He started his career with karting in 2008. Sergey made his debut in the formula series a couple of years later: 2 years in Formula Abarth, then Italian Formula 3 and Auto GP,…
McLaren Racing and Darktrace announce new partnership
Darktrace Becomes the Official AI Cyber Security Partner of McLaren Racing. Darktrace, the world’s leading cyber AI company, today announced a multi-year partnership with McLaren Racing, as its AI Cyber Security Partner. The partnership will involve a technical integration…
