Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing and Okta Forge Strategic Multi-Year Partnership
Okta, Inc. (NASDAQ: OKTA), a leader in identity and access management, has announced a multi-year partnership with McLaren Racing, the 2024 Formula 1 Constructors’ Champion and one of the most iconic names in motorsport. As part of this collaboration, Okta…
Alessandro Alunni Bravi Appointed Chief Business Affairs Officer at McLaren Racing
McLaren Racing is pleased to announce that Alessandro Alunni Bravi will join McLaren Racing as its new Chief Business Affairs Officer, effective 1 February 2025. Reporting directly to CEO Zak Brown, Alessandro will be a key member of the McLaren…
Racing Unleashed and McLaren Racing Join Forces to Revolutionize the Future of Digital Racing
Racing Unleashed (RU), a leader in digital motorsport, and McLaren Racing, one of the most iconic names in the world of motorsport, are excited to announce a groundbreaking new licensing partnership. This collaboration will unite McLaren Racing’s decades of expertise…
T-Mobile and McLaren Racing Announce a Partnership Agreement
The US-focused partnership connects T-Mobile, America’s largest and fastest 5G network, with the McLaren Formula 1 Team, marking a significant step in the intersection of cutting-edge technology and motorsport performance. Today, McLaren Racing announced T-Mobile as an official partner of…
Mastercard and McLaren Racing sign a major sponsorship deal
Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team. The deal marks the coming together of two preeminent brands known…
Levi’s and McLaren Racing launched a heritage inspired collection
Levi’s and McLaren Racing collection celebrates the history and innovation of both brands and offers fans wearable, vintage-inspired items to show their support for their favourite team. Levi’s x McLaren Racing announced their first collaborative collection, celebrating the history…
2024 Formula 1 Miami Grand Prix Highlights
McLaren driver Lando Norris added his name to the list of Formula 1 race winners with a sensational breakthrough victory at the 2024 Formula 1 Miami Grand Prix. He overhauled Red Bull rival Max Verstappen to take the…
McLaren Racing and eBay sign a partnership agreement
McLaren Racing and eBay, a global online marketplace, have teamed up as an Official Partner of the McLaren Formula 1 Team in a multi-year partnership. This exclusive partnership will showcase eBay’s branding on the race cars of McLaren Formula…
Mclaren Racing and Logitech G extend their partnership
McLaren Racing and Logitech G have announced the extension of their partnership. Logitech G, a leading innovator of gaming technologies, is the Official Gaming Wheels & Pedals Partner of the McLaren Formula 1 Team and McLaren Shadow Esports Team. …
McLaren Racing and BAT extend their partnership
McLaren Racing and BAT announced a multi-year partnership extension. From this season, BAT will continue as the Official Principal Partner of the McLaren Formula 1 Team. BAT is a leading multi-national consumer goods business that has partnered with the…
McLaren Racing and TUMI extend their partnership
McLaren Racing and TUMI announced an expansion of their multi-year partnership into McLaren’s Extreme E and esports teams. The global lifestyle and luxury travel brand will become the Official Luggage Partner of the NEOM McLaren Extreme E Team and McLaren…
McLaren Racing and Google extend their partnership
McLaren Racing and Google today announced the expansion of their partnership. Google will continue as the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team. The partnership will…
