Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
Making sure your guests enjoy the Monaco GP
Shane Heminway is the Founder/CEO of Monaco Star Events and US Star Events, based in between Monaco and Austin for almost 30 years, providing Formula 1 race viewing, packages and experiences with unparalleled local knowledge, customer service and attention to…
Sauber’s blunders
After the demise of BMW at the end of 2009, Sauber faced an uphill battle for survival. But the team management, then led by founder Peter Sauber, were not only able to rescue the outfit, but also convert it into…
Writing the book on F1. Literally
David Hayhoe is a motorsport enthusiast since the early 1980s, having researched heavily into the sport’s history and statistics and compiled his own database. This materialised in the publication of his first Grand Prix Data Book in 1989. David has…
Helmut Marko: Raising drivers that can win Grands Prix
A former Formula 1 driver, Helmut Marko is now an advisor to Red Bull GmbH Formula One Teams, head of Red Bull’s driver development program and number 23 in Paddock magazine’s annual “100 Most Influential People In F1” list. We…
Q&A In The Paddock: Marcus Ericsson
Sauber F1 Team driver Marcus Ericsson had a difficult season in 2015, and 2016 sees him facing new challenges. We sat down with the skilled Swedish racer and fired a few questions at him. As a Scandinavian, do you see a lot…
The real story behind the switch
It seems as if Daniil Kvyat was pushed out of Red Bull because of one bad start. The Russian youngster crashed into RBR’s former Golden Boy. The quadruple world champion shared his frustration with ex-comrades Christian Horner and Dr Helmut…
Time for a Chinese F1 entrant
There has been much discussion in Formula 1 circles concerning the entrance of the first American team since 1977. There are a number of key factors behind Haas F1 Team’s performance, but what it does illustrate is that new entrants…
Gossip Grip: Who has what it takes?
By Mithila Mehta and Kunal Shah | In the last four odd decades, Formula 1 has witnessed multiple team, driver, rules, regulations and technology changes. But the one thing that hasn’t changed in the sport is its ringmaster, Bernie Ecclestone. Are…
If I Ran F1: George Woods Baker
If you had a chance to run Formula 1, what would you change to improve it? That is a question that has been posed and answered by dozens in and out of the sport. For months now the chorus of…
Moving On Up: Pierre Gasly
We catch up with a talented and fun racer from France, Red Bull Racing’s reserve driver Pierre Gasly. What was your very first experience of motor racing? My first experience was at the age of six, in a baby…
Claire Williams: “The commercial side of F1 is a fascinating world”
Deputy Team Principal of Williams F1 Team is climbing our very own Paddock magazine’s Top 100 ladder every year, being the most influential woman on the list. Claire Williams has been awarded an OBE this year, and recently she gave us some brilliant…
