Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
End of a chapter
End of a chapter: the curtain rises on an icon! At the Geneva International Motor Show, Bugatti was celebrating the Veyron, the fastest production supercar in the world whose performance has captivated legions of fans around the world since its…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
Communist Formula
Tamás Rohonyi is a Hungary-born businessman and the promoter of the Brazilian Grand Prix. He is also a good friend of Bernie Ecclestone. No wonder that Mr Rohonyi had his own stake in the birth of the Hungarian Grand…
An American team in Formula 1
American motor racing has had its own system and norms and one has witnessed many American drivers make it to Formula 1. But NASCAR and IndyCar racing has been by far more popular with American race fans. However, despite impressive…
Are we brave enough for a new approach?
I can’t recall a time when there was more criticism of Formula 1 than there is now. Everyone I speak to seems to have their own opinion of what’s going wrong, but only a handful of people seem able to…
100 Most Influential People in Formula 1
Like in 2011, 2012, 2013 and 2014, we proudly present “100 Most Influential People in Formula 1”. It’s our very own register of the most powerful and important people in the industry right now. Contributors: Caroline Reid, David Granger, Kipras Sumskas,…
If I Ran F1: Marco Gadola
We are proud to have Marco Gadola, Professor at Mechanical and Industrial Engineering Department of the Brescia University, to show us how things would look if he ran the whole sport of Formula 1. Marco has been a race engineer…
My Fantasy F1 Team: Paul Hembery
Pirelli’s main Formula 1 man, mister Paul Hembery, gives the Paddock magazine his fantasy set. The drivers: James Hunt and Ken Block Does this pairing even need an introduction? James Hunt represented everything that was cool about the 1970s, probably…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. What was your very first experience of motor racing? It was an IndyCar race at Pikes Peak International Raceway when…
