Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The MotoGP hospitality
It’s a pleasure to welcome Griselda Foguet, who’s the Corporate Hospitality Manager at Dorna Sports, a company taking care of MotoGP. Griselda speaks to us of the problems and updates in her market, the strategies behind MotoGP hospitality and a…
My Fantasy F1 Team: Jon Wilde
Jon Wilde is a motorsport journalist with aspirations of finding a way into the business world of the Formula 1 elite. With more than 10 years of experience in strategic procurement and corporate strategy, Jon brings a business-minded philosophy to…
The Holy Grail for sponsors
Charlotte Smith, Account Director at Synergy Sponsorship, has been at the company for over 3.5 years. She has worked with Formula 1 clients including Martini and Mercedes, as well as across other sports including rugby, football, athletics and tennis. We…
Flying, yachting and racing
Below is our interesting Q&A with Natalia Langsdale, Founder of Bright Creativity, a Marketing Consulting & PR company. Natalia has successfully worked directly in both yachting and private aviation sectors, so we at Paddock magazine were truly eager to hear…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Engineers of the future
Back in April 1994, at the London UK Head Office of Accenture (then Andersen Consulting), the Motorsport Industry Association was launched. There were many reasons why I felt that such an organisation was long overdue, the primary one being a…
So much more than just a sport
By Natalia Langsdale | A true Formula 1 icon, global ambassador of the sport, knight in Red Bull’s armour, respected journalist, commentator and simply an all-around impressive personality, Mr David Coulthard is here with us to share his thoughts on…
My Fantasy F1 Team: Theo Paphitis
A very interesting businessman, a TV personality and a sincere Formula 1 fan Theo Paphitis gives the Paddock magazine his own Formula 1 fantasy set. [icon type=”circle” size=”small” name=”e-suitcase”] Team owner Enzo Ferrari would be my team owner as…
Q&A with Mehul Kapadia of Tata Communications
Mehul Kapadia is Managing Director of Tata Communications’ Formula 1 operations, so it’s about time we invited him for a short chat. What are your main responsibilities in terms of Formula 1’s business matters? There are two different, but…
The Strategy Behind… keeping Formula 1 exciting.
We have a former Formula 1 driver, a great commentator and journalist Allan McNish to talk to us about how the sport could be improved. Allan is a three-time winner of the 24 Hours of Le Mans, most recently in 2013,…
Pirelli: Three more years of Formula 1
Pirelli will remain an exclusive tyre supplier to the FIA Formula One World Championship for three more years. The tyre manufacturer and the FIA have renewed their current contract, which will now extend from 2017 to 2019. We meet with…
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
