Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Toro Rosso’s James Key: “2017 is a big step forward”
After graduating at Nottingham University, James Key worked for Lotus Engineering. He then got hired by Jordan Grand Prix in 1998 as a data engineer and later as a race engineer. He also worked in the wind tunnel before becoming…
2017 as a new chapter in physical preparation
By Simon Hayes | It’s always a pleasure to catch up with Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Today Simon writes about what influence the…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Five ideas for Formula 1
Below are five ideas from our very own dedicated motorsport hitman Stephen Camp on how Formula 1 could be improved. Enjoy! [icon type=”circle” size=”small” class=”null” name=”youtube-play”] Boosting TV Not limiting greater engagement to just the fan at the track, but…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
CEO of Yas Marina Circuit: “Formula 1 is a human story in a hi-tech world”
It’s been a long time since we talked with Yas Marina Circuit’s Chief Executive Officer, Al Tareq Al Ameri. This time he opens up about the sport’s image and what changes might that bring to the fans and professionals. Has…
100 Most Influential People in Formula 1 2017
1. Chase Carey | Chairman and CEO, Formula One Group New to the list Age: 63 Bio: Formula 1 boss, in charge of the whole sport Google searches last 12 months: 2.5 million Succeeding Bernie Ecclestone to the top spot, Chase has…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
