Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Jess Shanahan: “Anyone who has F1 as their goal can hop in a car and start that journey”
Apart from being a solid motorsport journalist, Jess Shanahan also works in motorsport and runs Racing Mentor. Through this, she coaches racing drivers, and anyone looking for a career in motorsport, on how to be a success and open up…
Where Are They Now: Emerson Fittipaldi
BY ROSA ELENA TORRES | BRAZILIAN RACING LEGEND EMERSON FITTIPALDI HAS WON BOTH THE FORMULA 1 WORLD CHAMPIONSHIP AND THE INDIANAPOLIS 500 TWICE EACH. AS FOR BUSINESS, HE HAS EXERCISED HIS ENTREPRENEURIAL SKILLS SINCE EARLY DAYS, THROUGH HIS WINNING CAREER IN MOTOR RACING…
The luxury of safety
NetJets is the world’s leading business aviation company. Launched in Europe in 1996 and backed by Warren Buffett’s Berkshire Hathaway, the Fractional Ownership Programme provides unmatched freedom and flexibility – all the advantages of owning a private jet, with none…
Re-capturing Formula 1’s authenticity
Simon Chadwick is Professor of Sports Enterprise at Salford University Manchester, where he’s also a Co-Director of the Centre for Sports Business. In addition, Simon is a Senior Fellow of the China Policy Institute at the University of Nottingham and…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Motorsport has, generally, been slow to…
The three P’s of Formula 1: Points, Penalties and Prizes
The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding allocated allowances of power unit components over a season are not fit for purpose. With drivers, teams, and the media…
Mika Salo: six races for the Prancing Horse
There are drivers in the history of Formula 1 who didn’t achieve a lot in terms of results – still, they are remembered for one or another reason. Mika Salo was called in as a substitution for Ferrari when Michael…
#MonzaGP2017: a brief recap
#MonzaGP2017: there were 185,000 spectators at Monza this year, so 32.8% more than in 2016. A real success, I’d say. And if we added that to the number of spectators present at the Historical Cars Parade organised by the Automobile…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Moving On Up: Katie Milner
We meet an enthusiastic young racer, Katie Milner. Look out for this one! What advice would you give now to someone who’s eager to start a career in motorsport? Most of my competitors started karting from a young age. However,…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Behind The Scenes Talent: Rob Sinfield
We meet Rob Sinfield, F1 Columnist at DriveTribe.com and creator of www.GrandPrixDiary.com to chat to him about how he sees the sport and business of Formula 1 evolving. You can find Rob on Twitter – @GrandPrixDiary. You constantly work with…
