Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Three New Homes of Formula 1
The Formula 1 paddock has always been a showcase of engineering excellence. McLaren, Audi and Cadillac each unveiled new hospitality units, demonstrating how modern Formula 1 teams increasingly view their motorhomes as strategic assets rather than simple office space. McLaren…
A Curated Hospitality Journey Into Monaco and The Riviera
A conversation with Swann Hostein, founder of CANDID, on the front-row yacht experience built around the Principality’s most refined makers, and a Monaco Grand Prix that actually tastes like Monaco. Swann was born in Monaco, and her affection for the…
Incentive Concept – The Art of Experiencing Monaco
There are places in the world where hospitality becomes more than service. Monaco is one of them. Here, excellence is not positioned as luxury alone, but as precision. The seamless choreography of people, places and experiences operating at the highest…
65. Keith Bruce
Age 56 Occupation President Company F1 Experiences Country USA Position Last Year Up When it comes to turning global sports into unforgettable spectacles, few have the résumé that Keith Bruce brings to the grid. With over 25 years in international…
Jumeirah Group and Williams Racing extend their partnership
Jumeirah Group and Williams Racing have extended their partnership. Jumeirah is a global luxury hospitality company and member of Dubai Holding. The move builds on the successful collaboration between the two brands established last year to reach new global audiences…
Hilton and McLaren F1 Team extend their partnership
Hilton and McLaren Racing announced an extension to their partnership yesterday. Hilton, the leading hospitality company, continues as the Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will celebrate the partnership’s 20th anniversary in 2025, making…
Mercedes-AMG F1 Team unveils Las Vegas hospitality offering
The Mercedes-AMG F1 Team will bring an innovative and world-leading hospitality offering to Las Vegas. For November’s highly anticipated Grand Prix, Vegas Club will set the standard in premium trackside entertainment and reinvent corporate event hospitality through a location-based design,…
72. Keith Bruce
Age 57 Occupation President, F1 Experiences Nationality American Position Last Year 76 Keith Bruce brings 25 years of global sports and event management industry leadership to QuintEvents. Most recently, Keith was the CEO and President of the Super Bowl 50…
Amber Lounge: The world’s most exclusive Grand Prix afterparty returns to Monaco, bigger and better than ever!
Amber Lounge, the Monaco Grand Prix’s legendary afterparty event, is back with three party nights on Friday, May 26th, Saturday, May 27th and Sunday, May 28th. The weekend starts onboard the Amber Lounge Luxury Trackside Yacht – experience the…
Jumeirah Hotels & Resorts announces partnership with Williams Racing
Jumeirah Hotels & Resorts today announced its new partnership with Williams Racing ahead of the 2023 FIA Formula One World Championship that kicks off this weekend in Bahrain. As part of Jumeirah Hotels & Resorts’ journey of accelerated growth,…
Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. The relationship enables Hilton to provide unique experiences for its Honors members and offers the McLaren F1 team home…
Red Bull Racing names PPDS as the official Team Supplier
PPDS becomes Team Supplier for RBR, with Philips LED displays, digital signage, professional TVs and monitors providing connected communications and world-class hospitality experiences. PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, is…
