Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Motorsport stars shine in the City of Light
The motorsport stars gathered in Paris for the annual FIA Prize-Giving Ceremony 2015, a glamorous evening hosted at the legendary Lido Theatre on the Champs-Élysées. With the Arc de Triomphe nearby as a symbolic backdrop, the event honoured the champions…
How I Spend It: Zak Brown
We have a very strong businessman, a former professional race car driver, Founder of JMI and Chief Executive Officer of CSM Sport & Entertainment, mister Zak Brown to open his wallet for us this time. Enjoy! What was your first salary?…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far?
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
Wings For Life!
Wings For Life! Infiniti Red Bull Racing driver Daniel Ricciardo has signed and donated some very special racing helmets from his 2015 Formula 1 season alongside the racing legend Mark Webber, who has donated a signed 2014 race suit to raise…
Once upon a team in America…
In 2016, the first US team in more than 25 years will join the Formula 1 grid. Yes, there has already been a Haas team in this form of motorsports. But no, it had nothing to do with Gene Haas,…
Brembo Brake Facts: Abu Dhabi!
Brembo Brake Facts: Abu Dhabi The hardest braking point for a Formula 1 car on the Yas Marina Circuit lies ahead of the eight corner: the driver has to decelerate by 272 km/h within 1.65 seconds over just 155 metres.…
Williams F1 on Pole Position in Sao Paulo
Williams F1 on Pole Position in Sao Paulo! The last time this happened was in 2010. But who was the driver at that time? A little brain-twister for Williams F1 Team racers Felipe Massa and Valtteri Bottas: In quotes Valtteri…
Gossip Grip: November
By Kunal Shah and Mithila Mehta | Ferrari recently claimed that they weren’t interested in the commercial rights of Formula 1. Yes, such an attempt would be somewhat away from their core business, but it just seems a bit strange that…
Caramba and Samba with Lewis Hamilton: Circuit Preview
Caramba and Samba with Lewis Hamilton! “Ayrton Senna was my favourite when I was a kid. And when I came to Sao Paulo there first I really felt his presence. It was always a dream for me to race in…
Too fast to fold
Too fast to fold. Consider the following: A modern Formula 1 car has nearly 80.000 components. Its power unit – the most sophisticated part – consists of around 5.000 components. Its complex electronics require more than one kilometre of cables…
