Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Putting together an extraordinary show
By Mathieu Roy | The man who’s responsible for organising truly impressive events, Mr Mathieu Roy, gives us the elements of a party that your guests will remember for quite a long time. Recognised for the highest standards of excellence, Mathieu’s…
Dynamic shifts in aerodynamics
By Willem Toet | A Formula 1 car can generate its own weight in downforce at about the European motorway speed limit – and about 4 times that at double motorway speeds. This aerodynamic force allows the car to dramatically…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
What’s it all about(.com)?
Jack’s goal with his work at About.com is to introduce sports fans, casual racing fans and even the most enthusiastic supporters about the exciting and constantly-evolving world of Formula 1. He has established a series of popular regular features, from…
The “Money, Egos & Speed” Awards 2015
Now’s the time when the yawn-inducing BBC Sports Personality of the Year programme hits our screens and frequent visits to the weather-forecast sites become the norm when planning business trips. Also, no one seems to be immune from “My Top…
Vijay Mallya: “It’s imperative to bring Indian GP back”
You’ve clinched fifth place in the Constructors’ Championship. What’s that like for the team emotionally? I am truly proud of the work everyone in the team has done this year. We made some huge decisions over the winter of 2014 –…
Gossip Grip: December
Gossip grip: December, Ferrari is upset that Red Bull Racing believes it’s their ‘right’ to have a good engine. If that’s the case, we wonder if Manor feels it is their ‘right’ to have a good chassis. And let’s not…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
2015 F1 Content Marketing Awards
December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
2015 F1 Social Media Awards
By Marti Tucci | 2015 was filled with amazing highs and some terrible lows, but it did not disappoint overall… well, I suppose that depends on who you were cheering for. Social media proved once again to be the best place…
