Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Ferrari Trento and Formula 1 extend their partnership until 2025
Ferrari Trento will be the Official Toast of Formula 1 until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years; just a year and a…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. The multi-year extension will see Workday now become a Regional…
Tom Brady and Lewis Hamilton tee off for IWC Schaffhausen
Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Following ‘The Big Pilot…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
Where Are They Now: Mika Häkkinen
Mika Häkkinen is a two-time F1 World Champion and the most successful Finnish driver of all time. Everyone felt incredible regret when, in 2001, suddenly Häkkinen decided to leave racing. In the life of every sportsman there comes a…
Salesforce becomes a Global Formula 1 partner
Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will…
My Race Day: Pierre Guyonnet-Dupérat
Communications Director of the French Grand Prix, Pierre Guyonnet-Dupérat shares his typical Sunday of a Formula 1 GP event. Pierre worked as a Deputy Media Delegate at FIA earlier and he is definitely a considerable person in Formula 1 when…
Las Vegas to host Formula 1 night race in 2023
Formula 1 and the Las Vegas Convention and Visitors Authority (LVCVA) are happy to announce that the Las Vegas Grand Prix will join the FIA Formula One World Championship from 2023. The race will take place at night, on…
MSC Cruises and Formula 1 announce a global partnership
Formula 1 is delighted to welcome MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss-based company, one of the world’s…
Tata Communications and Formula 1 announce multi-year strategic collaboration
Formula 1 and Tata Communications are delighted to announce a multi-year strategic collaboration, with the company returning to the sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans…
Lenovo and Formula 1 sign a partnership agreement
Formula 1 has announced Lenovo as an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest level of racing and entertainment…
