Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
My fantasy F1 Team: Pedro de la Rosa
By Rosa Elena Torres | Pedro de la Rosa (born 24 February 1971) is a former Spanish Formula One driver who has taken part in 107 Grands Prix for the Arrows, Jaguar, McLaren, Sauber and HRT teams. Pedro also worked for…
Interview with Pyry Salmela, trainer of Pierre Gasly
It’s fair to say that Pyry Salmela is the most well-known Formula 1 trainer on the grid currently and it’s not without a reason. Pyry used to be an athlete before joining the world of Formula 1, and he studied…
Five reasons why Formula 1 is on the way up
Two years ago, for obvious reasons, the world faced one of the most challenging periods of recent history, COVID-19. A pandemic that halted our lives and had a severe impact on the sports industry. Once the first restrictions were lifted…
Similarities between F1 and horse racing
Although one sport involves motor vehicles and the other comprises of horses, there are many similarities between Formula One and horse racing. Speed is obviously the key to success in both, but beyond the dash to the finish line, there…
Ferrari Trento and Formula 1 extend their partnership until 2025
Ferrari Trento will be the Official Toast of Formula 1 until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years; just a year and a…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. The multi-year extension will see Workday now become a Regional…
Tom Brady and Lewis Hamilton tee off for IWC Schaffhausen
Ahead of this weekend’s Miami Grand Prix, IWC Schaffhausen invited sporting legends, including seven-time American Football World Champion Tom Brady and seven-time Formula One World Champion Lewis Hamilton, to compete in an entertaining golf challenge. Following ‘The Big Pilot…
Logistics, Formula 1 and Ferrari: The CEVA story
Double-headers, triple-headers, a record-breaking 23 race-calendar – the 2022 Formula 1 season is about to challenge the Formula 1 teams’ logistics departments like never before. As a consequence of the newly implemented cost cap, reducing costs and working as cost-effective…
Where Are They Now: Mika Häkkinen
Mika Häkkinen is a two-time F1 World Champion and the most successful Finnish driver of all time. Everyone felt incredible regret when, in 2001, suddenly Häkkinen decided to leave racing. In the life of every sportsman there comes a…
Salesforce becomes a Global Formula 1 partner
Formula 1 is pleased to announce that Salesforce, the global leader in customer relationship management (CRM), will join as a Global Partner to power and grow fan engagement for the most prestigious motor racing competition. In addition, Formula 1 will…
My Race Day: Pierre Guyonnet-Dupérat
Communications Director of the French Grand Prix, Pierre Guyonnet-Dupérat shares his typical Sunday of a Formula 1 GP event. Pierre worked as a Deputy Media Delegate at FIA earlier and he is definitely a considerable person in Formula 1 when…
