Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Audi Revolut F1 Team and adidas Unveil Miami Collection Ahead of 2026 Grand Prix
The Audi Revolut F1 Team has joined forces with adidas to introduce a striking, limited-edition Miami Collection, marking the first race-specific release from their evolving partnership. Timed to coincide with the Formula 1 Miami Grand Prix, the drop reflects Formula…
adidas Becomes Official Partner of the Future Audi Formula 1 Team
The future Audi Formula 1 Team has announced a landmark multi-year partnership with adidas, naming the German sportswear giant as its official apparel partner. This collaboration marks a major step as Audi prepares to enter Formula 1 in 2026, uniting…
26. Mattia Binotto
Age 55 Occupation Head of F1 Project Company Audi F1 Project Country Italy Position Last Year Up Born in Lausanne, Switzerland in 1969, Mattia Binotto is a prominent figure in the world of Formula 1, blending Swiss precision with Italian…
Audi F1 Project Accelerates with Strategic QIA Investment
Audi AG and Qatar Investment Authority (QIA) have joined forces to propel the four rings’ highly anticipated entry into Formula 1 in 2026. As part of this collaboration, QIA, Qatar’s sovereign wealth fund, has signed definitive agreements to acquire a…
Future Formula 1 Star: Audi and Sauber Sign Rising Brazilian Talent Gabriel Bortoleto
Audi and Sauber Motorsport AG have secured one of the most promising talents for the future of Formula One: Brazilian Gabriel Bortoleto (20) will complete the team’s strong and well-matched pairing alongside Nico Hülkenberg (37). Hailing from São Paulo, Bortoleto…
Stake F1 Team appoints Stefan Strähnz as Programme Director
Stake F1 Team KICK Sauber will bolster its management team and continue on its ambitious restructuring path towards its future as Audi’s F1 factory team with the appointment of Stefan Strähnz, who joins from Mercedes to the newly created position…
Exclusive: Nico Hülkenberg Discusses the Surge of F1 Popularity in Germany
In an exclusive interview with Paddock Magazine, Audi’s first factory Formula 1 driver, Nico Hülkenberg, emphasises the importance of Ayao Komatsu’s contribution to his current F1 team and how F1’s perception in Germany can grow again. Haas has a…
Nico Hülkenberg to compete for Stake F1 Team from 2025 onwards
Driver Nico Hülkenberg will compete for Stake F1 Team KICK Sauber for the following Formula One season and beyond, having signed a multi-year contract that extends at least until 2026. In that year, he will become the first driver for…
Audi selects Sauber to enter Formula 1 in 2026
Audi has selected Sauber as a strategic partner for the project and plans to acquire a stake in the Sauber Group. The partnership will see the traditional Swiss racing team competing as the Audi factory team from 2026 onwards, using…
Audi to enter Formula 1 from 2026
It’s now official: Audi enters the premier class of motorsport. From 2026, the premium brand will compete in the FIA Formula 1 World Championship with a specially developed power unit. The project will be based at Audi Sport’s facility in…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided, the…
