Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
100 Most Influential People in Formula 1
Like in 2011, 2012, 2013 and 2014, we proudly present “100 Most Influential People in Formula 1”. It’s our very own register of the most powerful and important people in the industry right now. Contributors: Caroline Reid, David Granger, Kipras Sumskas,…
Monte Carlo – Formula 1’s crown
As Bernie Ecclestone put it once, Monte Carlo doesn’t need Formula 1, Formula 1 needs Monte Carlo. Probably, the only European venue of the calender which has not to fear being cancelled. When Anthony Noghes walked through the streets of…
We can learn a lot from Hollywood
2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a spectacular WEC season which saw Porsche’s return and Toyota’s first triumph,…
We are a completely new product
Different Formula, new phenomenon, but will we have same old games? Let’s find out by sitting down for a chat with Lars Stegelmann, who is the Global Head of Commercial at FIA’s new Formula E racing category. Mr. Stegelmann, Formula…
BIG time for BIC
Over the last 10 years, Bahrain International Circuit (BIC) has made the transition from being the first regional venue to host major international motorsport events to becoming one of the most established and valuable circuits on the FIA Formula 1…
The world he created
Bernard Charles Ecclestone has risen from a wannabe racer to Formula 1’s chief manager. But now it seems as if he is running out of road. To most people Bernie Ecclestone is not Formula 1’s chief promoter, to them,…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
The right spirit?
Marco Mattiacci was the brain of Ferrari’s business in America when he was suddenly called home to save the Scuderia from more disaster in Formula 1. After seven months, on November 24th, he was replaced by Maurizio Arrivabene, so PADDOCK…
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
The butcher boy
Non-motorsport fans will automatically associate the name John Booth with the assassin of President Abraham Lincoln in 1865. However, to all petrol heads, John is known as the Team Principal of Marussia F1 and an assassin of a different kind.…
