Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
The butcher boy
Non-motorsport fans will automatically associate the name John Booth with the assassin of President Abraham Lincoln in 1865. However, to all petrol heads, John is known as the Team Principal of Marussia F1 and an assassin of a different kind.…
Watch it!
Quinting is an independent Swiss Manufacture most famous for developing the first and only 100% transparent watch. They are clearly positioned on the luxury segment, developing products as sophisticated as it possibly gets. However, the company has that specific characteristic…
A ticking relationship
The independent Swiss watch manufacture ARMIN STROM develops, produces and hand finishes each of its watches in its dedicated workshop in Bienne. The timepieces in its collection embody the venerable tradition of Swiss watchmaking combined with a modern look and…
The good type of barriers
Tecpro is an extremely innovative company specialising in the production of racing barriers. Simply put, the reasons of Tecpro dominance are pretty evident to anyone who has witnessed the spectacle of motorsport: these barriers have 40% more energy absorption without…
The Sochi roulette
The Formula 1 folk is focused on a particular Grand Prix this year – everyone is curious whether Sochi GP will live up to the hopes and become a success like Singapore GP did. Sergey Vorobyev, Deputy General Manager at…
Keepin’ it rollin’
Since 2011 Italian tyre manufacturers Pirelli are back as Formula 1’s exclusive supplier. Motorsport director Paul Hembery has had a rollercoaster-life ever since. The 2010 Canadian Grand Prix changed both the direction of Formula 1 and the life of…
Marketing on the grid
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed…
Motormen and motorwomen
We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the most solid businesswomen in the racing industry that we know, Elisabeth Hake, opens her mind on these matters. Status I…
The auto dentist
In an overnight move, Colin Kolles and a Swiss-Arabian consortium have taken over Caterham F1 from unlucky team boss and airline owner Tony Fernandes. Here’s the story behind all that. If you have a low-budget F1 team that doesn’t work,…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
Knocking on the door of F1
Women are constantly moving forward in motorsports, and we are constantly coming back to this interesting topic. This time we sit down for a business talk with two impressive personalities – Elena Chatzikonstantinou, founder and CEO of THE CODE 20,…
