Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
In close cooperation
In close cooperation: Sergey Vorobyev, Deputy General Manager at OJSC “Center “Omega”, in charge of the 2014 FORMULA 1 RUSSIAN GRAND PRIX, personally takes us through their current business affairs. The start line Preparations are on schedule and we…
Black Jack has gone
Triple Formula 1 World Champion Sir Jack Brabham has died at the age of 88. The Australian was one of the most popular racing drivers ever. Although Brabham’s three titles wins in 1959, 1960 and 1966 were even surpassed by…
National development
Aluminium Bahrain B.S.C (Alba) is one of the largest and modern aluminium smelters in the world – is renowned for its premium grade aluminium products, technological strength and innovative policies, strict environmental guidelines and high track record for safety. Established…
Much more than Formula 1
It’s an honour to sit down for a business talk with the man behind something like the Bahrain Grand Prix spectacle. Shaikh Salman bin Hamad Al Khalifa, Crown Prince, CEO of Bahrain International Circuit (BIC), tells the story of how…
One billion worth of media
Andreas Sigl, Global Director of Infiniti Formula 1, shares his insights about their friendship with Red Bull. The partnership Now at the end of our third season, it’s a very strong partnership delivering business results for us on many…
Advertising Focus: TW STEEL
TW Steel is celebrating the end of the first year of its three-year association with the Renault F1 Team in its role as ‘Official Timing Partner’. The Dutch watch brand, still a relative newcomer on the international timepiece market…
F1’s record revenues
F1 could hardly have had a tougher time last year. Before the season began, Honda announced that it would not race in 2009. Soon afterwards, the Formula One Teams Association (FOTA) threatened to set up a rival series. Then came…
Monaco meets IRON MAN
Iron Man’s roots stretch back nearly as far as those of the Formula One world championship. The armour-clad superhero debuted in the Tales of Suspense comic in March 1963 and has since appeared in more than 600 issues published by…
F1’s circuit promoters
Formula 1, or so the romantic vision would have you believe, is being taken to new frontiers in order to truly globalise the sport. Formula 1, in reality, is going where the best money is on offer. It is a…
