Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
A523 is launched by Alpine F1 Team at a London event
BWT Alpine F1 Team revealed its challenger for the 2023 FIA Formula 1 World Championship season – the A523 – at a unique, star-studded event in London, United Kingdom. BWT Alpine F1 Team unveiled its 2023 FIA Formula 1…
W14 challenger is introduced by the Mercedes-AMG F1 Team
A new season, new challenges, and a new car. Today, the Mercedes-AMG Petronas F1 Team unveils its 2023 contender, the Mercedes-AMG F1 W14 E Performance. Forged in the learnings of a difficult 2022, the W14 is striking in its…
SF-23 is launched by Scuderia Ferrari at the Fiorano track
It was a St. Valentine’s Day to remember for Scuderia Ferrari fans worldwide. At around lunchtime, the SF-23, the Maranello marque’s challenger for the coming Formula 1 season, was unveiled at the company’s Fiorano track. It is the 69th car…
MCL60 is launched by McLaren Racing
Lando Norris and Oscar Piastri kick-start a new chapter as McLaren Racing celebrate 60 years with a launch of a 20203 challenger – MCL60. The McLaren Formula 1 Team unveiled the team’s new driver line-up in front of fans…
AMR23 is revealed by Aston Martin F1 Team at its new Silverstone HQ
In front of a packed audience in its new Silverstone headquarters, the Aston Martin Aramco Cognizant Formula One Team (AMF1) unveiled its 2023 Grand Prix challenger, the AMR23. This season’s race drivers, Lance Stroll and double F1 World Drivers’…
Remembering the failed Grand Prix of America
The Grand Prix of America is a Formula 1 race that was set to take place in New Jersey in 2013. Unfortunately, the plans fell through, and the race was abandoned. The first event of the Grand Prix of America…
Formula 1 and Pirelli – Interview with Mario Isola
In an exclusive interview, Paddock Magazine catches up with Pirelli’s Motorsport Director, Mario Isola, to hear about the challenges of designing an F1 tyre, sustainability, and much more. Formula 1 is booming, and racing has significantly improved, but what’s…
An interview with Keith Bruce, President of F1 Experiences
F1 Experiences is your official full-service travel provider, which enables you to experience the world of Formula 1 like never before. We spoke to Keith Bruce, President, International of QuintEvents, the organizer company behind F1 Experiences. As head of the…
Exclusive interview with Guanyu Zhou, Alfa Romeo’s Chinese driver
Paddock Magazine sat down for an exclusive interview with Formula One’s first-ever Chinese driver, Guanyu Zhou. The 23-year-old driver made his F1 debut in 2022 after finishing third in last year’s Formula 2 campaign. You proved everyone wrong who…
2022 Formula 1 season essentials
The 2021 Formula 1 season will be remembered for a long time, as we’ve experienced some unbelievable races. Hollywood could not write a better script, with the championship being decided on the last lap at the Yas Marina Circuit in…
2021 Formula 1 Power List
The 2021 Formula 1 power list is here. Paddock magazine presents its tenth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. Since 2010 Paddock magazine,…
Mrk1: Formula 1 circuits need to adapt to new tech to engage the fans
A very interesting and truly impressive company within motorsports, Mrk1 Consulting was established to fill a gap in the market for business consultants experienced in the operation of the racing circuit. Historically, investors planning to build a race track,…
