Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Enrico Zanarini talks about the secret of successful marketing in 2022
Paddock Magazine had the chance to speak with Enrico Zanarini, founder and CEO of Media and Sports Management (MSM). Enrico is a real specialist when it comes to driver management and sponsorship deals. Enrico Zanarini has several clients. Currently,…
Fernando Alonso to join Aston Martin F1 Team from 2023
Aston Martin Aramco Cognizant Formula One Team is delighted to confirm that Fernando Alonso will join the team in 2023 on a multi-year contract. The whole company is very excited to bring Fernando’s incredible experience and brilliant pace and…
Five reasons why Formula 1 is on the way up
Two years ago, for obvious reasons, the world faced one of the most challenging periods of recent history, COVID-19. A pandemic that halted our lives and had a severe impact on the sports industry. Once the first restrictions were lifted…
The most up and coming talents on the road to F1
While it’s always great to watch Formula 1 to see how Lewis Hamilton and Max Verstappen are fairing, it’s also fun to think of who will be the next Hamilton and Verstappen in the sport. And, as you will expect,…
Oscar Piastri: the champion without a racing car. Will we see a talented driver in the next Formula 1 season?
More and more often there are rumours that Oscar Piastri, who is the champion of Formula 3 in 2020 and the champion of Formula 2 in 2021, is quite close to making his debut in Formula 1. At first, it…
Has the update to F1 cars made for competitive racing?
The 2022 Formula One season started with the Bahrain Grand Prix on 20th March, with 20 newly designed cars lined up on the grid. Red Bull started as favourites, but in truth, no one really knew what to expect at…
Similarities between F1 and horse racing
Although one sport involves motor vehicles and the other comprises of horses, there are many similarities between Formula One and horse racing. Speed is obviously the key to success in both, but beyond the dash to the finish line, there…
Training and internship opportunities in Formula 1
Do you love Formula 1 and would like to join this world? Let’s discuss some of the internship and training opportunities you have in this field today. Fans of Formula 1, rejoice! There are plenty of chances for future…
RB17 launch by Red Bull Advanced Technologies
RB17 -the first ever production car to come from the Red Bull Racing Group. Pricing starts at £5M (pre-tax); 50 vehicle production run, starting in 2025. V8 hybrid engine to deliver more than 1,100bhp. Track-only specification for the purest execution…
Where are they now: Ralf Schumacher
Ralf Schumacher is a German former racing driver. He is the younger brother of seven-time Formula 1 World Champion Michael Schumacher, and the pair are the only siblings to win Formula 1 races. Let’s see what Ralf is up to…
The coolest and most interesting sponsorship deals in F1 history
Formula 1 has had a long relationship with sponsorship deals. The sport wouldn’t have grown into the huge behemoth that it is today without its teams being able to sell space on their cars for brands to add their logos.…
Five Ways To… enjoy Formula 1 this season
Reset. Probably that’s the best word to describe F1 in 2022 as we have a new look with new regulations this year. With an extensive regulatory shakeup, it’s been an exciting season so far, hence we at Paddock magazine collected…
