Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
IWC Schaffhausen and Mercedes-AMG F1 continue their partnership
IWC Schaffhausen is delighted to announce an expanded multi-year partnership with the Mercedes-AMG Petronas Formula One Team. First formed in 2013, the long-standing collaboration between the luxury Swiss watchmakers and the Formula One team, founded on a shared commitment…
Sabelt and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is taking motorsport safety to the next level, thanks to a new partnership with Sabelt, the global leader in the development and production of high-performance safety equipment. The bond with the world of racing…
Hackett London and Aston Martin extend their partnership
Aston Martin Aramco Cognizant Formula One Team is proud to announce an expansion of its partnership with prestigious British menswear brand Hackett London. Hackett London, the home of British menswear, became an official supplier to the Grand Prix team…
DRF Bets and Alfa Romeo F1 Team sign a sponsorship agreement
Alfa Romeo F1 Team ORLEN aims to be a winning pick for DRF Bets as the team welcomes the online and mobile wagering platform as a new partner. The company is part of Affinity Interactive, an omnichannel gaming industry leader…
Gopuff and McLaren Racing sign a partnership agreement
McLaren Racing announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team. The multi-year agreement comes as Gopuff continues its rapid European expansion and…
Rebellion Timepieces joins Alfa Romeo F1 Team
Alfa Romeo F1 Team ORLEN’s quest for performance will be aided by its new partnership with Rebellion Timepieces. The Swiss luxury watch brand, with its bold designs and no-compromises approach to quality, is no stranger to racing, with motorsport being…
WEB Eyewear and Alfa Romeo F1 Team sign a sponsorship agreement
WEB Eyewear and Alfa Romeo F1 Team ORLEN enter a multi-year partnership starting 2022 and they will be protagonists of a new adventure in the extraordinary Formula One World Championship. A story of heroic drivers connects these two brands.…
Modere becomes an official partner of the Alfa Romeo F1 Team
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season. Modere is an omnichannel, consumer products company that…
Duracell and Wiliams Racing sing a pertnership agreement
Williams Racing are delighted to welcome Duracell to the team on a multi-year deal ahead of the 2022 season. Duracell and Williams will collaborate across a variety of high-profile marketing initiatives, including a major TV commercial, esports and on-the-ground…
ManPowerGroup and Ferrari extend their partnership
Ferrari is pleased to announce the renewal of its partnership with ManpowerGroup, a world leader in finding and selecting personnel for high-profile companies. In 2022, ManpowerGroup will be a Scuderia Ferrari Official Partner, working together on continuously improving performance,…
Binance and Alpine F1 Team launched a fan token
BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT…
Bybit and Red Bull Racing sign a partnership agreemnt
Oracle Red Bull Racing is delighted to announce a partnership with leading cryptocurrency exchange Bybit, bringing the power of the digital economy to the Team, in a multi-year agreement that will see Bybit take on the role of Principal Team…
