Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Thomas Spink
Being a determined voyager, travel blogger, hospitality expert and professional champagne sipper, Thomas uses his talents to delve into the challenging world of Formula 1 and provide unique insights about the circus.
Valtteri Bottas picks up his Alfa Romeo Giulia GTAm
The Finnish driver picked up his personal Alfa Romeo Giulia GTAm, the ultimate expression of the Alfa Romeo’s style, mechanics and sportiness. Valtteri Bottas fully joins the heart of the passionate Alfa Romeo “Tribe”. Today, he has become 1 of…
ZCG and Scuderia Ferrari announce a partnership agreement
Z Capital Group, L.L.C. (ZCG) announced it has signed as a Team Partner to Scuderia Ferrari for the 2023 season. Through this partnership, ZCG’s logo will appear on the SF-23 livery starting at the Bahrain Grand Prix, the first round…
mCloud partners with Mercedes-AMG Petronas F1 Team
mCloud, the industry leader in energy-intensive asset performance management, joins forces with the top F1 team for 2023 to showcase and apply new clean technologies addressing carbon emissions and energy waste on the path to Net Zero. mCloud Technologies…
TravisMathew and Haas F1 Team sign a partnership agreement
Haas F1 Team is pleased to announce a new partnership with the California-based, premium lifestyle performance apparel brand, TravisMathew as the American F1 team’s new ‘Official Travel Kit and Luggage Supplier’ – starting with the 2023 FIA Formula 1 World…
Junior Programme line-up officially announced by the Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team is excited to announce its Junior Programme driver line-up for 2023. Six drivers from 2022 continue with the Team, and there is one new addition for this year, bringing the roster to seven up-and-coming…
Convergent Science and Red Bull Powertrains sign an agreement to design their 2026 power unit
Red Bull Powertrains has joined forces with innovative computational fluid dynamics company Convergent Science, utilising the firm’s industry-leading CONVERGE CFD software to design its 2026 Formula One power unit. In 2021, Red Bull Powertrains was created to develop power…
Heineken announces Max Verstappen as new global 0.0 ambassador and a new partnership with Red Bull Racing
Heineken is delighted to partner with Red Bull Racing driver and Dutch global F1 superstar Max Verstappen ahead of what promises to be yet another exceptional racing season. Verstappen will be an official Heineken 0.0 ambassador to champion responsible…
G42 and Mercedes-AMG F1 Team sign a partnership agreement
G42, the leading UAE-based artificial intelligence (AI) and cloud computing technology company and the Mercedes-AMG PETRONAS F1 Team have announced a multi-year partnership to unleash the full potential of artificial intelligence. G42 and the Mercedes-AMG PETRONAS F1 Team will…
A523 is launched by Alpine F1 Team at a London event
BWT Alpine F1 Team revealed its challenger for the 2023 FIA Formula 1 World Championship season – the A523 – at a unique, star-studded event in London, United Kingdom. BWT Alpine F1 Team unveiled its 2023 FIA Formula 1…
W14 challenger is introduced by the Mercedes-AMG F1 Team
A new season, new challenges, and a new car. Today, the Mercedes-AMG Petronas F1 Team unveils its 2023 contender, the Mercedes-AMG F1 W14 E Performance. Forged in the learnings of a difficult 2022, the W14 is striking in its…
