Aston Martin celebrates latest F1 success with racecar-inspired new look for DBX707

The new and exclusive DBX707 AMR23 Edition celebrates the success of the Aston Martin Aramco Cognizant Formula One Team. Exclusive DBX707 AMR23 Edition has the same racing identity as the AMR23 F1 and the Official Medical Car of Formula 1.…
PUMA signs a licensing agreement with Formula 1

Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
Red Bull Racing unveil a new livery ahead of the Miami Grand Prix

Oracle Red Bull Racing are preparing to make a mark in Miami this week with an exclusive fan-designed new livery. The RB19 will look slightly different after the Team hands over the design tools as part of the Make…
Simu Liu and Lewis Hamilton go head to-head in IWC Schaffhausen Chrono challenge

Lewis Hamilton and Simu Liu today participated in a star-studded basketball event at Jungle Plaza in Miami Design District. They captained a team of celebrities and athletes, including actor James Marsden, skateboarder Jagger Eaton, former NFL player Antrel Rolle and…
Toto Wolff to teach at Harvard Business School

Toto Wolff, the Co-Owner, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team, has been appointed an Executive Fellow at the Harvard Business School. He will serve as a guest lecturer alongside Professor Anita Elberse. The role will see…
Big Pilot’s Watch IWC Racing Works – a tribute to motorsports

IWC Schaffhausen launches a racing-inspired edition of the iconic Big Pilot’s Watch to honour its passion for motorsport. The Big Pilot’s Watch IWC Racing Works features a lightweight grade 5 titanium case, a blue dial, and a matching blue calf…
The new Alfa Romeo Giulia and Stelvio – Quadrifoglio 100th Anniversario

Alfa Romeo celebrates 100 years of the iconic Quadrifoglio by presenting the new Giulia and Stelvio Quadrifoglio, with the launch of Quadrifoglio 100th Anniversario – a limited edition produced in only 100 exclusive units per model. On the centenary, to…
Paramount+ becomes an official partner of Formula 1

Paramount+ and Formula 1 have today announced a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a thriving sports and entertainment collaboration between the iconic brands last season. The partnership,…
2023 Formula 1 Australian Grand Prix highlights

Max Verstappen claimed victory during a wild and action-packed 2023 Formula 1 Australian Grand Prix, overcoming battles with the Mercedes drivers, several Safety Cars and three red flags to lead home Lewis Hamilton and Fernando Alonso. Verstappen lost…
Hard Rock announced as presenting partner for Las Vegas Grand Prix

Hard Rock will offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December. Las Vegas Grand Prix, Inc. announced today that Hard Rock International had joined the roster…




