Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Five Ways To… run a successful online webshop
Barry Gough, Managing Director of the innovative F1 Memorabilia website mementoexclusives.com, gives us five tips on running a successful e-commerce business. PLATFORM: Choosing the right eCommerce platform can be very frustrating. There are so many to choose from and…
New approaches in sponsorship
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s a passion of the CEO and subsequently a large logo would be slapped on the side of a car, an…
My Race Day: Jennie Gow
Jennie Gow, a recognised and celebrated broadcaster, reports and presents sport for some of the UK’s leading television and radio companies. She gives Paddock magazine a taster of what her usual Formula 1 race Sunday looks like. 7:00 [icon type=”circle”…
How I spend it: Jean-Claude Biver, Chairman of Hublot
What was your first job? How much did you earn? I worked on a farm when I was 13 years old and earned in those days $5 per hour. Later I worked in the Post Office and earned $20 per…
Executive Ofice, Jordy Cobelens – Ceo of TW Steel
Jordy Cobelens sits in his contemporary office at TW Steel HQ situated in Beverwijk, just outside of Amsterdam in The Netherlands. The company was founded in 2005 by Jordy Cobelens and his father, Ton Cobelens. They celebrated their 5th…
Advertising Focus: TW STEEL
TW Steel is celebrating the end of the first year of its three-year association with the Renault F1 Team in its role as ‘Official Timing Partner’. The Dutch watch brand, still a relative newcomer on the international timepiece market…
F1’s record revenues
F1 could hardly have had a tougher time last year. Before the season began, Honda announced that it would not race in 2009. Soon afterwards, the Formula One Teams Association (FOTA) threatened to set up a rival series. Then came…
For the sake of comparison: Best-attended sports leagues v F1 attendance
The Top 10 total attendances for sports leagues in their most recent season Rank League Year Overall Average 1. Major League Baseball 2009 73,418,479 30,338 2. Nippon Professional Baseball 2009 22,399,679 25,926 3. National Basketball Association 2009/10 21,094,015 17,150 4. …
Test Drive – Ferrari F430 Scuderia
Special circuits deserve worthy road tests, so to coincide with Monaco we’ve plumped for an all-time great: the Ferrari F430 Scuderia. The fact that this model line was officially replaced by the all-new Ferrari 458 Italia last September is irrelevant…
Monaco’s safest bet
If ever there was a deal that Bernie Ecclestone let slip away it was getting money from Monaco’s F1 contract. The ACM is one of only a handful of circuit operators which takes all the revenue from trackside advertising and…
