Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
How I Spend It: Dominic Reilly
Dominic Reilly worked in Formula 1 for fifteen years raising sponsorship for several teams and ultimately becoming Head of Marketing at Williams F1. In 2013 he launched his own eponymous brand of luxury travel accessories and is now a sponsor…
In close cooperation
In close cooperation: Sergey Vorobyev, Deputy General Manager at OJSC “Center “Omega”, in charge of the 2014 FORMULA 1 RUSSIAN GRAND PRIX, personally takes us through their current business affairs. The start line Preparations are on schedule and we…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The first one
Michael Schumacher’s first ever Formula 1 car, the Jordan 191 with a Ford engine, will be sold to raise money for charity. The car was given away by Eddie Jordan. Eddie Jordan has given two of his most popular cars…
National development
Aluminium Bahrain B.S.C (Alba) is one of the largest and modern aluminium smelters in the world – is renowned for its premium grade aluminium products, technological strength and innovative policies, strict environmental guidelines and high track record for safety. Established…
My (Australian) Race Day: Enrico Zanarini
Enrico Zanarini gives us his race day schedule. 5 am: I am in Australia, it is the first Grand Prix and I am still severely jetlagged so anyone else who claims waking up at a later time is either…
Much more than Formula 1
It’s an honour to sit down for a business talk with the man behind something like the Bahrain Grand Prix spectacle. Shaikh Salman bin Hamad Al Khalifa, Crown Prince, CEO of Bahrain International Circuit (BIC), tells the story of how…
If I Ran F1, I would steal from other sports!
Other sports have much to teach Formula 1. Let’s see what we might learn if we were to lift our petrol heads above the parapet that surrounds our strangely old-fashioned pastime. Scot Garrett, the Managing Partner at Pangaea Creative, believes…
How I Spend It: Jean-Christophe Babin
Jean-Christophe Babin is a graduate of the HEC Business School (Paris) and has dual French and Italian nationality. He started his career in 1983 in sales and marketing positions, successively at Procter & Gamble in France, and at Benckiser and…
Making drivers famous
Ignacio de Villota, one of the members of the famous de Villota racing family, provides PR for all the drivers at Emilio de Villota MOTORSPORT. We sat down with Ignacio and he told us the main things that currently have…
