Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Graham’s ride
Fresh to market Lotus 49B is to go under the hammer at the Bonhams Festival of Speed auction on 27 June. Paddock Magazine is all ears and eyes on this one. One of the most renowned of legendary Lotus…
Win-win scenarios
The company TW Steel, proudly Dutch, was always about obtaining a lifestyle and it stands unique amongst its rivals, concentrating exclusively on developing and leading the oversized watch market. Jordy Cobelens, CEO and co-owner of TW Steel, shows the Paddock…
Bahrain confidential
The Middle East has become a favoured home for sports-loving, sun-starved winter tourists. From the golf courses, tennis courts and racecourses of Dubai and Abu Dhabi, to the wadis and beaches of Oman, millions of Europeans flock to the region…
The Strategy Behind… getting ready
Adrian Sutil of the Sauber F1 team sits down with us and talks about the preparations for Formula 1 races. Before the training As a Formula 1 driver you have to do a lot of research, analyze the data and…
The sound of fury
George Woods Baker has been following Formula 1 since he was a young boy growing up in Canada and Europe. He is currently focused on supporting the fans base and building the market for the sport in the United States.…
Moving On Up: Jorge Cevallos Saad
Paddock magazine moves on up with a progressive Mexican driver Jorge Cevallos Saad. Look out for this one, Formula 1! What was your very first experience of motorsports racing? I’ve been a fan of racing ever since I was…
Reflecting innovation
Wider Yachts – a very active and all-around impressive yacht company, just introduced the new Wider 32’. It’s a stylish and compact vessel that keeps you ahead in the game and makes yachting absolutely perfect. Paddock magazine sails out with…
Where Are They Now: Richard Cregan
At the end of 2013, Richard Cregan – one of the most experienced managers in Formula 1 – was made the consultant of the Russian Grand Prix. Paddock magazine takes a closer look at Richard’s path. Richard Cregan has overseen…
The DOs and DON’Ts of F1 Twitter
Metro correspondent and F1socialdiary.com editor Adam Hay-Nicholls looks at why Formula 1 has ‘Twitterrhea’, and how to make the best of it. A communications tool as inherently narcissistic as Twitter was always going to catch on like wildfire within…
One billion worth of media
Andreas Sigl, Global Director of Infiniti Formula 1, shares his insights about their friendship with Red Bull. The partnership Now at the end of our third season, it’s a very strong partnership delivering business results for us on many…
