Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Deloitte and McLaren Racing announce a multi-year partnership extension
McLaren Racing announced a multi-year extension to its partnership with Deloitte, continuing as the Official Transformation Partner of the McLaren Formula 1 Team from the 2023 season. Since 2020, Deloitte and McLaren have been working closely to help enhance…
Mercedes-AMG Petronas F1 Team targets over 60% emissions reduction
The Team, PETRONAS and their logistics partners are working together to deliver the aspiration of a fully bio-fueled European season following a successful trial in 2022 which saw an emissions reduction of 89% in CO2 freight. Working with the…
Kick Out Plastic and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team Stake is taking another step towards a more sustainable future as the team announces a partnership with Kick Out Plastic, a global initiative seeking to promote positive changes in behaviour and choices to improve our planet’s…
Ecowatt and Alpine F1 Team sign a partnership agreement
Alpine F1 Team is proud to announce a multi-year strategic partnership with Ecowatt, an investment company developing renewable energy assets and funding social impact projects. The Ecowatt brand identity will be visible on Alpine’s 2023 challenger – the A523…
Formula 1 and Pirelli – Interview with Mario Isola
In an exclusive interview, Paddock Magazine catches up with Pirelli’s Motorsport Director, Mario Isola, to hear about the challenges of designing an F1 tyre, sustainability, and much more. Formula 1 is booming, and racing has significantly improved, but what’s…
Buzz Group and Scuderia AlphaTauri announce a multi-year partnership
Buzz Group and Scuderia AlphaTauri are pleased to announce an ambitious multi-year partnership focused on accelerating sustainable development initiatives and supporting young driver development. Buzz Group maintains a deep-rooted passion for motorsports, technological innovation, and a desire to positively…
Godman Sachs and McLaren Racing announce a multi-year partnership
McLaren Racing yesterday announced Goldman Sachs Group Inc, the global financial institution, as an Official Partner of the McLaren Formula 1 team for the 2022 season and beyond. The multi-year partnership brings together two high-performance organisations with a focus…
AkzoNobel and McLaren Racing extend their partnership
McLaren Racing today announced a multi-year extension to its long-standing partnership with paint and coatings partner AkzoNobel. In addition, the partnership will now expand to see AkzoNobel become a Sustainability Partner of McLaren Racing. AkzoNobel will continue to create…
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Kingspan and Mercedes-AMG Petronas F1 Team sign a partnership agreement
Kingspan, the global leader in advanced insulation and building envelope solutions, to chair a new Sustainability Working Group for the team. Ambitious carbon reduction objectives shared by Kingspan and Mercedes-AMG Petronas F1 Team. High performance, sustainability, teamwork and innovation are…
