Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
2021 regulations and the revolution to come
Since Liberty Media took ownership of Formula 1 just over a year ago, across the worlds of social media it was clear a raft of requests from fans towards the new owners pleaded for a plethora of changes. While some…
Getting your prospect to sell your sponsorship property for you
By Brian Sims | We’ve all met them; sales-people who have the gift of the gab, believing that the more they talk to a potential customer, the more likely they are to do a deal. You see it in their…
Fernando Alonso’s 2017 Top 5
By Elle Haus | In order to achieve Fernando Alonso’s status one must possess certain traits: dogged determination, technical ability and skill, strategic cunning and a reliable set of wheels at your disposal. Unfortunately for the Spaniard the latter has…
Charles Leclerc: “Formula 1 is a sport I admire”
Before Charles Leclerc was named to be a driver for the Alfa Romeo Sauber F1 Team, he talked with the Paddock magazine about Monaco, the competition and sticking to his regime. Being from Monaco, it’s fairly natural that you’ve…
Why Ferrari’s shareholders won’t let them leave
Recently Formula 1’s new management has revealed their proposals for the future of the sport, including a new engine specification from 2021 onwards. Several of the current and potential future manufacturers have voiced their opinions. Not surprisingly Ferrari has been…
Tata Communications: not your traditional sponsor
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with the sport and also touches on his fantasy Formula 1 team! Mehul, what’s your work with Formula 1 like…
What do racers think about driver managers?
We catch up with Yannick Mettler, a professional racing driver whom we interviewed last year. Today we asked him a few questions on what a racer is actually looking for in a driver manager. What are the most important qualities…
Limitless potential
A newly-formed unit of QuintEvents, America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the Formula One Experiences organisation serving all 20 Formula 1…
Renault’s Cyril Abiteboul: “A lot of things are going to happen over the winter”
By Ryan Werner | Paddock magazine caught up with Cyril Abiteboul, Renault Sport F1’s Managing Director and asked him a few relevant questions. You will be providing engines to McLaren next season; after this, will you consider them your main…
1974 Cologne Capri RS3100 by Roy Scorer
Roy Scorer in now slowly producing a set of line cutaway illustrations for Zak Brown @ United Autosports of his collection of Historic race cars. In between everything else, he’s also hand painting the 1977 McLaren/James Hunt F1 world championship…
Q&A with Adam Jacobs, Haas F1’s Chief Marketing Officer
By Ryan Werner | It’s very interesting to meet Adam Jacobs, Haas F1 Team’s Chief Marketing Officer and discuss how the team is doing from a marketing perspective. Adam has been with Haas F1 for three years already, joining the…
Top 5 circuits Formula 1 could visit
Formula 1 treks the world over to some very special places, but often there’s a feel like something is missing when it comes to circuits on the calendar which don’t fully capture the essence of the sport for one reason…
