Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Symbols of the change
Steve Madincea is one of the most innovative marketing minds within the world of sport, and we asked him to assess Liberty Media’s progress to date. Steve has been a forerunner within the sport advising the likes of Benetton, Red…
Toro Rosso’s James Key: “2017 is a big step forward”
After graduating at Nottingham University, James Key worked for Lotus Engineering. He then got hired by Jordan Grand Prix in 1998 as a data engineer and later as a race engineer. He also worked in the wind tunnel before becoming…
Counter-intuition
What’s the first thing that comes to your mind when you hear the word “racing”? Speed, going fast, danger, recklessness and if you’re a bit cynical, maybe even death. For avid followers of motorsport, the speed, the looks of…
Five Ways To… win Russia over.
Unfortunately, Formula 1 is not that popular in Russia as it is in so many countries all over the world. Firstly, any sport in Russia has to “prove itself” before gaining the popularity among the masses. Probably there are just…
2017 as a new chapter in physical preparation
By Simon Hayes | It’s always a pleasure to catch up with Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Today Simon writes about what influence the…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Five ideas for Formula 1
Below are five ideas from our very own dedicated motorsport hitman Stephen Camp on how Formula 1 could be improved. Enjoy! [icon type=”circle” size=”small” class=”null” name=”youtube-play”] Boosting TV Not limiting greater engagement to just the fan at the track, but…
The future front line of Formula 1
Lewis Hamilton and Sebastian Vettel are definitely the present and main characters of 2017. But who will take over after them? This year’s grid is full of young faces eager to make a name for themselves in Formula 1’s future.…
Operation Alonso & The Indy 500
May was a good month in motor racing. Spain and Monaco for Formula 1, Monaco and Paris for Formula E and the Indy 500 for IndyCar. Fernando Alonso’s entry in the Indy 500 was a stroke of marketing, commercial and…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
What happened in Monaco?
What happened in Monaco? “Formula 1 is no doubt a team sport even though we see, follow and root for concrete drivers there” – this should be a phrase of anyone who loves this sport. Monaco. May, 28th. The…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
