Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Q&A with Serge Michel, owner of Armin Strom
One of the most respected watchmaking brands in the world Armin Strom is owned by Serge Michel, and the art of skeletonizing, introduced by Mr Armin Strom in the eighties, is still in evidence in today’s new and innovative Armin Strom…
The tide definitely did turn…
Towards the end of 2014, in my feature called “The Tide is Turning”, I looked at the issues facing many talented young single-seater racing drivers trying to make their way to Formula 1. Many of these drivers were feeling pretty…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
Doin’ it right. Not. McLaren’s sponsor approach
Sponsor exodus, dating back to Vodafone’s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer’s marketing approach at Monaco. Tag Heuer subsequently jumped ship to Red Bull and is…
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…
A Red Bull Snow Run
In a breathtaking fusion of motorsport and winter sports, Red Bull once again proved that Formula 1 action knows no limits. Just one week before the legendary Hahnenkamm alpine ski race in Kitzbühel, Austria, the brand delivered a spectacular snow…
Aesthetics of racing
Let’s look at the recent changes of PR and promotion of motorsports and talk about what could be done to avoid certain mistakes while making the right decisions for Formula 1’s future. Moving on The most obvious change in terms of…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
A quiet year in terms of sponsorship
In the championship, Lewis and Mercedes have done a great job again. The revelation this year has been at Toro Rosso, with Max and Carlos producing some of the more exciting moves of the year. Mention should also go to…
What’s it all about(.com)?
Jack’s goal with his work at About.com is to introduce sports fans, casual racing fans and even the most enthusiastic supporters about the exciting and constantly-evolving world of Formula 1. He has established a series of popular regular features, from…
If I Ran F1: Mark Preston
Having worked at the pinnacle of Formula 1 with McLaren, Mark Preston found fame in creating the Super Aguri F1 Team in just 100 days. Having embarked on a new challenge in electric racing as team principal of Team Aguri…
The “Money, Egos & Speed” Awards 2015
Now’s the time when the yawn-inducing BBC Sports Personality of the Year programme hits our screens and frequent visits to the weather-forecast sites become the norm when planning business trips. Also, no one seems to be immune from “My Top…
