Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Sebastian Vettel on the new Ferrari: “The road is still long”
Yesterday was the first real day of testing for the new Ferrari SF16-H, and it marks the beginning of a busy development programme. In the morning, Ferrari ran some aerodynamic checks before continuing with fine-tuning the car’s baseline set-up. This…
Complete driver line-up for the 2016 F1 season
With Pascal Wehrlein and Rio Haryanto joining Manor F1 for the upcoming Formula 1 season, the driver line-up is finally complete. Pascal enters the sport from DTM, winning the title with the Mercedes-Benz team HWA AG in 2015, and in…
My Fantasy F1 Team: Steve Madincea
Founder & Group Managing Director of PRISM, a respected international sports marketing, public relations and event management company that works with Formula 1 a lot, Mr Steve Madincea gives the Paddock magazine his exclusive and frankly quite extraordinary fantasy Formula…
Gossip Grip: February
By Kunal Shah and Mithila Mehta Renault’s choice of talent (Magnussen) over money (Maldonado) shocked not just Formula 1 fans, but also the team’s sponsors who were keen to exploit the excessive social media chatter that the sport’s iconic crasher…
Moving On Up: Yannick Mettler
We meet a passionate all-rounder of motorsports, Yannick Mettler, to discuss sponsorship and other struggles in the life of a racing driver. Full name: Yannick Mettler Date of birth: 26th of October 1989 Place of birth: Lucerne, Switzerland Nationality: Swiss…
The current image of Formula 1
By John Jacobs | The last century was marked by great innovations in every field of technology. But one of the most significant breakthroughs was the invention and development of the automobile. From steam base cars to gliding bullets on the…
Formula 1 and the American race fan
Although Formula 1 is the premiere form of racing in the world, it has yet to be embraced by the American race fan. There really is a simple way to go about this: the majority of local motorsport fans were…
The future of women in Formula 1
With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…
CEO of Baku GP: It’s a modern circuit with a nod to F1’s past
Paddock Magazine is joined today by Executive Director of Baku City Circuit, Mr Arif Rahimov, who speaks about the prospects of this new, anticipated and much talked-about Formula 1 European Grand Prix. What will be “the face” of this Grand Prix…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Vodafone…
Romain Grosjean: “Haas F1 is a fusion of American and European style”
Former Lotus driver Romain Grosjean is now ready to start the 2016 season as a member of the American Haas F1 Team. He sits down for a quick chat with the Paddock magazine about his transition. So, from Enstone…
The micro factor
By Steve Duffell | The company Paragon Microfibre believes that the most important thing for their customers is having someone that they can go to who can provide them with in-depth knowledge in product understanding on what they are purchasing.…
