Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Roar Isn’t Gone, It’s Just Rendered
By Kenneth K./ Motorsports are currently experiencing something of a Golden Age, with viewership of Formula 1 events pulling in record audiences in 2025. This massive influx of new viewers happens to coincide with another major shift in motorsports: hybrid…
PowerPlay’s Strategic Growth in 2024: Lessons from the World of Motorsport
PowerPlay’s rise as one of the leading online gambling brands in Canada throughout 2024 provides an interesting insight into business strategies across industries, including motorsport. In their tailored approach to reaching and leveraging local identity among Canadian audiences, the methods…
“This is a people business” – Interview with John Noonan performance coach
An experienced performance coach helping you reach your potential – Paddock Magazine’s Dániel Horváth sat down to have a chat with John Noonan performance coach, who also works with Frederik Vesti of Prema Racing. We utterly enjoyed this conversation with…
Bruno Famin is appointed as a VP at Alpine Motorsports
Alpine announces the appointment of Bruno Famin as VP of Alpine Motorsports and member of the Alpine Management Committee, reporting directly to Laurent Rossi, Alpine CEO. Bruno Famin will lead Alpine’s activities across all motorsport disciplines in this position. This…
Securing a career in motorsports: Top 4 schools in the US that offer motorsport degree programs
Engineering has always been a crucial sector. In 2022, the industry’s size was estimated at $1,110.21 billion, and it keeps growing at a stable compound annual growth rate (CAGR) of 4.2%. Among many different engineering spheres, automotive and motorsport engineering…
Moving On Up: Cem Bolukbasi
THE racing driver of Turkey – it’s fair to refer to Cem Bolukbasi like that. The former sim racer and F1 Esports driver made his debut in the FIA Formula 2 Championship, which is often the last step before one makes…
How Formula 1 drivers prepare for races
Formula 1 is one of the most expensive sports in the world. In order to compete in the fastest competition in the world, teams need to assemble the best engineers and technicians to keep vehicles at their best. However, racing…
Pol Sancho: motorsport’s rising entrepreneur
Today we are joined by Pol Sancho, the founder of the online motorsport marketplace, The GPBox. A former Formula 1 Senior Stress Engineer, with stints at Manor, Force India and Renault, Pol is bringing his F1 excellence and competitive spirit…
Five Reasons To… get to Baku for the race.
By Natalia Panteleeva | There have been a number of changes in the calendar for 2020, but that should never stop you from attending a stage. I strongly advise you to buy tickets to Baku, and I surely have several…
Gossip Grip: February
By Kunal Shah and Mithila Mehta Renault’s choice of talent (Magnussen) over money (Maldonado) shocked not just Formula 1 fans, but also the team’s sponsors who were keen to exploit the excessive social media chatter that the sport’s iconic crasher…
Moving On Up: Yannick Mettler
We meet a passionate all-rounder of motorsports, Yannick Mettler, to discuss sponsorship and other struggles in the life of a racing driver. Full name: Yannick Mettler Date of birth: 26th of October 1989 Place of birth: Lucerne, Switzerland Nationality: Swiss…
Dynamic shifts in aerodynamics
By Willem Toet | A Formula 1 car can generate its own weight in downforce at about the European motorway speed limit – and about 4 times that at double motorway speeds. This aerodynamic force allows the car to dramatically…
