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Five Ways To… build your brand

Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…

Drinking digital coffee

We are joined by Sree Varma, Founder & CEO of iSportconnect, world’s largest private network for sport business executives, to talk about a digital café in the world of today’s motorsport. The start The idea for the Digital Media Café…

We had an enormous amount more fun than they do

Throughout my professional life, I’ve been blessed with opportunities to work with some of the world’s most famous racing drivers, Formula 1 world champions and motorsport legends, such as Jacky Ickx, Hans-Joachim Stuck, Michael Schumacher, Sebastian Vettel or Lewis Hamilton.…

20. Pasquale Lattuneddu

Age 50 Occupation Chief of Operations, Formula One Management (FOM) Nationality French Position last year 20 Bernie Ecclestone’s right-hand man and renowned in his role as “the paddock’s policeman”, Pasquale Lattuneddu is famous for his infamous attention to detail ensures…

18. Maurizio Arrivabene

Age 58 Occupation Team Principal of Ferrari F1 Team Position last year New Maurizio Arrivabene comes from a marketing and sales background. In 1997, he joined Philip Morris, rising to become the Vice President of Marlboro Global Communication & Promotions…

17. Datuk Wan Zulkiflee

Age  53 Occupation  President and Group CEO of Petronas Nationality  Malaysian Position last year  New Datuk Wan Zulkiflee Bin Wan Ariffin has been the CEO and President of the PETRONAS Group as of 2015. In the past, he has held…

15. Christian Horner

Age 41 Occupation Team Principal, Red Bull Racing Nationality English Position last year 12  Christian Horner was the youngest Team Principal in Formula 1 when Red Bull hired him in 2005. Noted for his diplomatic leadership style, a fact reinforced…

10. Sir Frank Williams

Age 73 Occupation Founder, Williams F1 Nationality English Position last year 11  The Williams team has suffered in recent years with poor financial performances, which have mirrored its on-track achievements, but, despite this, Williams’ attitude is one of perseverance and…

7. Donald Mackenzie

Age 58 Occupation Co-founder & Managing Partner, CVC Capital Partners Nationality Scottish Position last year 9    The Financial Times calls him “One of the European private equity’s most powerful executives” and as a Managing Partner and a co-founder of…

4. Niki Lauda

Age 66 Occupation Non-executive Chairman of Mercedes F1 Team Nationality Austrian Position last year 6  Niki Lauda has seen it all – he gave his F1 debut at his Austrian home race, he signed a deal with legendary Enzo Ferrari,…

3. Dietrich Mateschitz

Age 70 Occupation Co-Founder Red Bull Nationality Austrian Position last year 4  From marketing man at a German cosmetics company to owner of the world’s biggest energy drink and a championship winning Formula 1 team. Red Bull revolutionised the way…

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