Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Jo Ramirez: “Invest in the talents from the Americas”
By Rosa Elena Torres | We sit down for a chat with Jo Ramirez, a respected author and ex-employee of several sports car racing teams. From 1984 to 2001 he was coordinator of the McLaren Formula 1 team, and he finally…
Abu Dhabi race check-up: What went down
Nico Rosberg won the 2015 Formula 1 Abu Dhabi race with an 8.2-second lead over his teammate Lewis Hamilton. This was Rosberg’s 14th career win, 6th win of the season, and third in a row, making it the first hat-trick…
Securing a sponsorship deal: Finding out what’s important
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course on the topic of sponsorship acquisition. The audience has mainly included drivers from the Club’s Superstar and Rising Star programmes,…
A Mexican standoff
The final stretch of the 2015 Formula 1 season is here and the two Red Bull teams are still without a confirmed engine supplier. Predicting how this debacle would end is difficult, but we can at least analyse the actions…
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far?
Wings For Life!
Wings For Life! Infiniti Red Bull Racing driver Daniel Ricciardo has signed and donated some very special racing helmets from his 2015 Formula 1 season alongside the racing legend Mark Webber, who has donated a signed 2014 race suit to raise…
Once upon a team in America…
In 2016, the first US team in more than 25 years will join the Formula 1 grid. Yes, there has already been a Haas team in this form of motorsports. But no, it had nothing to do with Gene Haas,…
Queens of the road
By Andy Dukes | Next February the fifth International GS Trophy will take place in South-East Asia. And for the first time ever, an all-female rider team will be there to race. Following an intensive qualifying competition at the BMW…
Dilbagh Gill: Charging forward with Mahindra
By Alex Goldschmidt | Indian racing outfit Mahindra have been active in the world of motorsport since 2011, having taken the decision to race in the FIM Moto3 Championship. This has seen them become a factory works outfit as of this…
Williams F1 on Pole Position in Sao Paulo
Williams F1 on Pole Position in Sao Paulo! The last time this happened was in 2010. But who was the driver at that time? A little brain-twister for Williams F1 Team racers Felipe Massa and Valtteri Bottas: In quotes Valtteri…
Gossip Grip: November
By Kunal Shah and Mithila Mehta | Ferrari recently claimed that they weren’t interested in the commercial rights of Formula 1. Yes, such an attempt would be somewhat away from their core business, but it just seems a bit strange that…
