Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Gossip Grip: February
By Kunal Shah and Mithila Mehta Renault’s choice of talent (Magnussen) over money (Maldonado) shocked not just Formula 1 fans, but also the team’s sponsors who were keen to exploit the excessive social media chatter that the sport’s iconic crasher…
Formula 1 and the American race fan
Although Formula 1 is the premiere form of racing in the world, it has yet to be embraced by the American race fan. There really is a simple way to go about this: the majority of local motorsport fans were…
CEO of Baku GP: It’s a modern circuit with a nod to F1’s past
Paddock Magazine is joined today by Executive Director of Baku City Circuit, Mr Arif Rahimov, who speaks about the prospects of this new, anticipated and much talked-about Formula 1 European Grand Prix. What will be “the face” of this Grand Prix…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Vodafone…
Romain Grosjean: “Haas F1 is a fusion of American and European style”
Former Lotus driver Romain Grosjean is now ready to start the 2016 season as a member of the American Haas F1 Team. He sits down for a quick chat with the Paddock magazine about his transition. So, from Enstone…
The micro factor
By Steve Duffell | The company Paragon Microfibre believes that the most important thing for their customers is having someone that they can go to who can provide them with in-depth knowledge in product understanding on what they are purchasing.…
Q&A with Serge Michel, owner of Armin Strom
One of the most respected watchmaking brands in the world Armin Strom is owned by Serge Michel, and the art of skeletonizing, introduced by Mr Armin Strom in the eighties, is still in evidence in today’s new and innovative Armin Strom…
2016 Formula 1 driver salaries
There has been a lot of talks recently about driver salaries for the 2016 Formula 1 season. Here’s our list with approximate numbers that show what racers will be making this year: Rank Driver Team Salary per year in [icon type=”circle” size=”small” name=”gbp”]…
The tide definitely did turn…
Towards the end of 2014, in my feature called “The Tide is Turning”, I looked at the issues facing many talented young single-seater racing drivers trying to make their way to Formula 1. Many of these drivers were feeling pretty…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
Doin’ it right. Not. McLaren’s sponsor approach
Sponsor exodus, dating back to Vodafone’s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer’s marketing approach at Monaco. Tag Heuer subsequently jumped ship to Red Bull and is…
A legacy of safety
By George Woods Baker | Ask almost anyone about what makes motor racing exciting to watch and they will inevitably tell you about the close calls between competitors on the track, often culminating in a spectacular crash. The more bits…
