Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The floating formula
Formula 1 drivers have to be in an almost perfect condition both physically and mentally, everyone knows that. Having that in mind, sensory deprivation could definitely work as a solid boost for the racers’ athletic and, perhaps this might come…
Alfa Romeo goes to Australia carrying high hopes
Testing is done, and teams are preparing themselves for the first race of the year in Melbourne, a circuit that usually doesn’t paint the most realistic picture of the teams, but definitely highlights the weaknesses of the different Formula 1…
FX in motorsports
Motorsport teams, irrespective of size or performance record, share one core objective: to win. Teams are built with this principle in mind, and expertise is fully focused on extracting the best on-track performance. Practically speaking, this can lead to decisions…
How Alonso’s departure will affect Spanish motorsport
The 2019 Formula 1 season is set to be one of those that prepare us for a generational change in the category, with both experienced and young drivers stepping out – Esteban Ocon, Stoffel Vandoorne, while some others look for…
Building productive relationships
We at Paddock magazine are happy to have a chance to speak to Simon Pavitt, founder and head of Wingman, a consultancy company for founders, leaders, and mavericks. Prior to starting his own consultancy, Simon was Marketing Director of a…
My Race Day: Frank Hoyinck
Professional freelance photographer Frank Hoyinck is here to tell us about his typical day at Le Mans. Enjoy! The 24 Hours of Le Mans is arguably the most important endurance race. An event each petrolhead should visit once. 180…
Making Formula 1 moments last a lifetime
We talk to Barry Gough, the Managing Director of Memento Exclusives. Only one company in the world provides an extensive collection of fully-licensed, race-used Formula 1 memorabilia that’s re-engineered and hand-crafted in full collaboration with the teams. That company is…
Racing Mentor launched a sponsorship book at Silverstone
Motorsport consultant and founder of Racing Mentor Jess Shanahan launched a new book on sponsorship at the Motorsport Days Live event at Silverstone. She talks to the Paddock magazine about it. The book, called Get Paid to Race, is…
BMW in Formula E
By Bunmi Ade | BMW launched their Season 5 Formula E Generation 2 car in September at their Welt facilities, and the event was also streamed live. Following the technical presentation, the Head of Design BMW Motorsport, Michael Scully, described…
My Fantasy F1 Team: Mike Martin
Mike Martin is the MD and founder of Paragon, a hospitality and events agency that specialises in Sports Hospitality, Talent Management, and Event Management. Paragon’s flagship event is their hospitality facility at the Monaco Grand Prix, where they have been…
Formula 1 is on fumes
In the earliest days of Formula 1 during the 1950s and 1960s, launching, funding and running a team was largely within the reach of anyone with the gumption to take it on. Drivers were literally putting their lives on the line…
Digital Corner: SKB Team Manager
This time we look at SBK Team Manager, the first 3D World Superbike management simulation. At the outset, you get to choose your favourite model from competition bikes available from seven manufacturers competing in the 2018 Superbike World Championship (Aprilia,…
