Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
How to actually work smart?
Going through my Instagram feed, I always come across various quotes about working hard. Captions like “work hard until you don’t have to introduce yourself” or “work hard until your idols become your rivals” seem to be everywhere. But I…
Brabus 700 World premier
Brabus 700 – Sedan or Wagon: BRABUS PowerXtra B40 – 700 engine tuning makes the new Mercedes E 63 S 4MATIC+ even more of a wolf in sheep’s clothing. The BRABUS power unit engineers used state-of-the-art test bench technology and…
What can businesses learn from Anna Wintour?
As you may know, summer is the hottest season when it comes to new releases in the fashion, cinema and technology industry. Looking back at the infamous Cannes Lions International Festival 2016, I remember queuing in line to secure a…
Moving On Up: Tatiana Calderón
Paddock Magazine is joined today by Tatiana Calderón, a Colombian professional racing driver who currently competes in the GP3 Series and has just signed a deal with Sauber F1 Team to become their official development driver for 2017. Full name:…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
If I Ran F1: Oksana Kossatchenko
Today we meet Oksana Kossatchenko, former Commercial Director of Caterham F1, now working with global sponsoring and branding, managing TV projects, organising sporting events and representing athletes. Oksana shares with the Paddock magazine her take on what would she do…
Premium standards
Managing Director behind the astounding luxury brand Dom Reilly, our friend Tania Reilly writes for the Paddock magazine about the changes and updates in the global business of luxury goods and what it all still has to do with Formula 1.…
A subtle and emotional roar
We caught up with Didier Kwak, Founder of Askja-Audio, a brand focusing on transcending music the way haute couture transcends fashion. Having identified similar patterns between air expulsion in a loudspeaker and air penetration of a race car at 300…
Top 5 factors to consider when investing in a superyacht
Erwin Bamps is the CEO of Gulf Craft, an award-winning innovative builder of luxury yachts and leisure boats. Being a strong supporter of flat management structures and CEO management-by-walking-around, Erwin tends to thrive in recession times, where bold calculated-risk decision…
Why offline is hot again
For people living in Europe and specifically France, August was the month of vacation. It is that time of the year when you get to turn on the “out of office” automated email and take time to lay back, relax…
The hospitality station
The European part of the Formula 1 season sees both Red Bull Racing and Scuderia Toro Rosso setting up their headquarters in Red Bull’s own Energy Station, which welcomes F1 businesspeople, celebrities and other enthusiasts to enjoy some high-end racing. This spectacular…
The virtuosi
By Elina T. Htun | The Houston Exotic Auto Festival and Luxury Lifestyle expo – exhibit and competition, sponsored by prestigious exhibitors – is a new event format that offers an opportunity to meet with the high-performance car dealerships and…
