Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Velocity Black and Aston Martin F1 Team sign announce a new lifestyle partnership
Aston Martin Formula One Team (AMF1) is delighted to announce Velocity Black as its new Official Luxury Lifestyle Partner. Founded in 2014, Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge technology and world-class experts…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Oakley and Aston Martin F1 Team sign a new partnership deal
Aston Martin Cognizant Formula One Team is delighted to announce a new technical supply partnership with Oakley, one of the world’s leading sports lifestyle brands. Oakley, established in California in 1975 and now owned by Italian luxury goods brand…
Lewis Hamilton named LG Signature brand ambassador
LG Electronics (LG) announced that six-time Formula One™ World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the…
Chanel heads to the Mediterranean post COVID-19
By Victor Gee | The repercussion of the COVID-19 pandemic has transcended human losses and affected numerous sectors in the economy including the most mediatised industry of fashion and luxury. Even fashion veterans such as Anna Wintour admitted that the…
From Monaco to the world: Introducing 209 Mare
209 Mare is an original Monegasque brand built around a truly unique DNA: transforming beachwear to an ensemble that is wearable outside the premises of the beach. To learn more about this innovative label, we sat down with founders, brothers…
Making Formula 1 moments last a lifetime
We talk to Barry Gough, the Managing Director of Memento Exclusives. Only one company in the world provides an extensive collection of fully-licensed, race-used Formula 1 memorabilia that’s re-engineered and hand-crafted in full collaboration with the teams. That company is…
Is Tatiana Calderón the new face of women in Formula 1?
Racing is a world still dominated by men, however, there’s a woman out there that’s making a name for herself in high-end motorsport. Tatiana Calderón currently is the greatest female representation in Formula 1. Born in Colombia 25 years ago,…
Absolute Taste: The food that fuels Formula 1
Lyndy Redding, Founder of Absolute Taste, is here to tell us about the hospitality side of Formula 1. The challenges With the Formula 1 season in full swing, circuits around the world is buzzing with excitement as the fastest…
Superyachts in pole position
By Rebecca Whitlocke | The 76th edition of the Monaco Grand Prix will exploit breath-taking motorsport, technical excellence, glamour and entertainment to provide spectators with an outstanding experience during the weekend in May. Alexander Coles, a Senior Charter Broker for…
The new Ferrari Portofino launched in China
Ferrari China is delighted to announce the China launch of Ferrari Portofino on Sunday, continuing its relentless pursuit of building on its success by introducing this new car that has been highly anticipated ever since its global debut in Frankfurt…
Nicholson Yachts: Boutique creativity
Karen Kelly Shea, President and CEO of Nicholson Yachts, opens up about the yachting industry, possible Formula 1 ties and how being small has worked out great. How would you describe your line of work to an outsider? Nicholson…
