Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Las Vegas Doubles Down
Aboard Explora I in Monaco, Formula 1 revealed why its boldest modern project is only just getting started. Monaco and Las Vegas could hardly be more different. One is built on tradition, history and exclusivity. The other thrives on reinvention,…
Formula 1 Secures Las Vegas Grand Prix Future with Landmark Extension Through 2037
The Las Vegas Grand Prix will remain on the Formula 1 calendar until at least 2037 after the sport agreed a new 10-year extension, cementing the event’s place as one of the most important races in modern Formula 1. Formula…
Exclusive: Inside the Formula 1 Las Vegas Grand Prix
As Chief Commercial Officer of Formula 1 and President & CEO of the Las Vegas Grand Prix, Emily Prazer explains how Las Vegas has evolved from a new race into a strategic platform shaping the future of fan experience, partnerships…
TAG Heuer Celebrates Las Vegas with Vibrant Monaco Chronograph
As the sun dips below the horizon, casting its golden hues over the dazzling skyline of Las Vegas, the city springs to life. The world-famous Strip comes alive in a kaleidoscope of colours, a pulsating tribute to the energy, excitement,…
Mercedes-AMG F1 Team unveils Las Vegas hospitality offering
The Mercedes-AMG F1 Team will bring an innovative and world-leading hospitality offering to Las Vegas. For November’s highly anticipated Grand Prix, Vegas Club will set the standard in premium trackside entertainment and reinvent corporate event hospitality through a location-based design,…
Volcan de mi Tierra Tequila named as a partner for the Las Vegas Grand Prix
Volcan de mi Tierra, a renowned name in the world of premium spirits, is thrilled to announce an exciting partnership with the Formula 1 Las Vegas Grand Prix, taking place November 16-18, 2023. To celebrate the inaugural Grand Prix…
Formula 1’s rising popularity in the U.S. gains momentum during the 2023 season
In recent years, the United States has seen a remarkable surge in its Formula 1 fanbase. As the 2023 season progresses, the palpable excitement around the sport is evident, both on television screens and on American streets. This article delves…
What to expect during the F1 Las Vegas Grand Prix
This November, for the first time in 41 years, Formula 1 is returning to the glitz and glamour of the Las Vegas strip. With 190 miles of high-intensity racing in the scorching Nevada sun, the debut of the Las Vegas…
Formula 1 prices surging in Las Vegas
The inaugural Las Vegas GP will take place on the 18th of November, and it’s supposed to be a fascinating event. We at Paddock Magazine spoke to Jeff Goodman, CEO of TicketSmarter, to learn more about ticket pricing. Let’s…
Heineken and Formula 1 extend their global pertnership deal
Formula 1 has today announced the extension of its Global Partnership with Heineken following seven years of successful collaboration between the two global brands. Since 2016, Heineken has played a vital role in celebrating and amplifying the spectacle of Formula…
MGM Resorts International and Haas F1 Team sign a partnership agreement
MoneyGram Haas F1 Team is delighted to announce a new partnership with MGM Resorts International, the global entertainment company’s first collaboration with a Formula 1 team. The partnership will see MGM Resorts International branding on the steering wheel of the…
Why Las Vegas is a wonderful place to host a Formula 1 race
After 41 years, Nevada’s main city will hold a Formula 1 race again. Let’s find out why Las Vegas is a beautiful place for F1. Las Vegas is the biggest city in Nevada state. It is located in Clark…
