Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
How to meet sport executives?
CEO and Founder of a very particular company iSportconnect, Mr Sree Varma, guides us through the steps of making sports executives start new business relationships with one another. What’s underneath it all I came up with the idea for iSportconnect…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
Keepin’ it rollin’
Since 2011 Italian tyre manufacturers Pirelli are back as Formula 1’s exclusive supplier. Motorsport director Paul Hembery has had a rollercoaster-life ever since. The 2010 Canadian Grand Prix changed both the direction of Formula 1 and the life of…
The right time to retire?
Mark Webber’s decision to end his Formula 1 career last year shocked many fans but there might be a few other surprises coming along soon. With Formula 1 bosses being grasped by the madness to hire ever-younger drivers (Max Verstappen…
If I Ran F1: Jonny Dodge
Events & travel entrepreneur, investor, CEO of GP Management and part-time adventurer Jonny Dodge gives us his take on how things would be different if he had the steering wheel of the whole sport. Needless to say, Formula 1…
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
Entertain, excite and engage
Podium Lounge have been hosting their celebrity focused Formula 1 track-side event in Singapore since 2009 at The Ritz-Carlton, Millenia and only recently expanded their brand to include Abu Dhabi (Yas Viceroy Hotel), Melbourne (Ms Collins) and Monaco (Zelo’s at…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. The night before. Each race has its own requirements,…
Marketing on the grid
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed…
Five Ways To… create a unique service culture
Lyndy Redding – chef, founder and head of Absolute Taste, an impressive Formula 1 hospitality company, gives us five tips on how to provide better service than guests can possibly imagine. Food is key Since the very beginning,…
Motormen and motorwomen
We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the most solid businesswomen in the racing industry that we know, Elisabeth Hake, opens her mind on these matters. Status I…
