Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Money, Egos & Speed: The tide is turning
The tide is turning: I recently watched a most enjoyable programme on the Sky F1 channel. It was Brunswick Film’s “Review of the 1971 F1 World Championship” and what amazing memories it brought back, watching so many famous names battling…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Time for change
The 2014 silly season is one for the ages. There has been no official confirmation by any party, but it appears that Fernando Alonso is on his way to McLaren and will be replaced in Ferrari by arch-rival Sebastian Vettel.…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
Money, Egos & Speed – Focused strategies
In last year’s October edition of the Paddock magazine, I described what an amazing event the Goodwood Revival has become. Living literally a few hundred meters from the boundary fence of the Goodwood circuit, it was no hardship to head…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
My Race Day: Luke Smith
We are joined by Luke Smith, Chief Formula 1 writer at NBC Sports, to hear about his usual Formula 1 Sunday. 06:30 – early start on race day, perhaps unnecessarily so, but I like to get into the action…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. What was your very first experience of motor racing? It was an IndyCar race at Pikes Peak International Raceway when…
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
