Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
No loitering, begging or soliciting allowed
Formula 1 is in a deep crisis. With two teams collapsing and the midfielders threatening to boycott the series, the grid is left with just 18 cars at the end of the 2014 season. A sad record for a sport…
Money, Egos & Speed – Focused strategies
In last year’s October edition of the Paddock magazine, I described what an amazing event the Goodwood Revival has become. Living literally a few hundred meters from the boundary fence of the Goodwood circuit, it was no hardship to head…
At the pinnacle of the pinnacle
No living soul could argue that Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment venue. Located on Yas Island, Abu Dhabi, the circuit is the home of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND…
My Race Day: Luke Smith
We are joined by Luke Smith, Chief Formula 1 writer at NBC Sports, to hear about his usual Formula 1 Sunday. 06:30 – early start on race day, perhaps unnecessarily so, but I like to get into the action…
Moving On Up: Collete Davis
Paddock magazine meets Collete Davis, a young, charming and powerful driver from the USA, currently pursuing the IndyCar series. What was your very first experience of motor racing? It was an IndyCar race at Pikes Peak International Raceway when…
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
Driver In Focus: Valtteri Bottas
Paddock magazine investigates the past and present of Valtteri Bottas, a driver who has everyone’s eyes on him this season. Valtteri Bottas began his career racing karts at the age of six. Over the next decade, he amassed countless…
Charity Box: Leg it!
RunThatTrack is a very interesting concept, focusing on Formula 1, charity and, well, running. The concept was conceived over a few drinks at a bar during the 2009 Formula 1 season. Several events and bars later the idea had…
Blast From The Past: How far back was 2009?
Blast from the past: Paddock magazine relives the first ever Formula 1 Grand Prix in Abu Dhabi. The 2009 Abu Dhabi Grand Prix (formally the Etihad Airways Abu Dhabi Grand Prix) was the seventeenth and final Formula 1 motor…
