Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
Writing the story of the Scuderia
Last July I met Dr Massimo Rivola in his office at the Scuderia Ferrari in Maranello. A few months later he took the new position of Director of the Ferrari Driver Academy. Massimo then left the job of Sporting Director…
Sebastian Vettel – Portrait
Vettel dreams of the Championship with Ferrari Even though the season is not quite a dream so far, the Ferrari Star stays relaxed and takes the time for a quiz with his fans in Hockenheim. In Monza, the Scuderia traditionally…
Top 5 drivers who raced for the wrong teams
In the high-octane world of Formula 1, where split-second decisions can make or break careers, the choice of team can significantly impact a driver’s trajectory. Over the decades, several talented drivers have found themselves in teams that, for various reasons,…
The power principle
By Monde Anna | A cursory look into the human drama will reveal an unending ebb and flow that sees the rise and fall of empire. Of all the conditions necessary for the establishment of civilisation; power is paramount. Be it…
Gene Haas: “We’re here to race and learn”
Founder of Haas Automation, Haas CNC Racing NASCAR team (now Stewart-Haas Racing) and Haas F1 Team, Gene Haas talks about the upcoming season, Formula 1’s popularity in the States, Ferrari and getting to know the sport’s garage. So, Formula 1 –…
Sebastian Vettel on the new Ferrari: “The road is still long”
Yesterday was the first real day of testing for the new Ferrari SF16-H, and it marks the beginning of a busy development programme. In the morning, Ferrari ran some aerodynamic checks before continuing with fine-tuning the car’s baseline set-up. This…
Complete driver line-up for the 2016 F1 season
With Pascal Wehrlein and Rio Haryanto joining Manor F1 for the upcoming Formula 1 season, the driver line-up is finally complete. Pascal enters the sport from DTM, winning the title with the Mercedes-Benz team HWA AG in 2015, and in…
2016 Formula 1 driver salaries
There has been a lot of talks recently about driver salaries for the 2016 Formula 1 season. Here’s our list with approximate numbers that show what racers will be making this year: Rank Driver Team Salary per year in [icon type=”circle” size=”small” name=”gbp”]…
Doin’ it right. Not. McLaren’s sponsor approach
Sponsor exodus, dating back to Vodafone’s demise as the title sponsor. A promised replacement for Vodafone that was never announced. Dennis unhappy with Tag Heuer’s marketing approach at Monaco. Tag Heuer subsequently jumped ship to Red Bull and is…
Hublot MP-05 “LaFerrari” Sapphire
While the original design of the MP-05 “LaFerrari” was created to show off the beauty of its movement, its alter ego – with its case carved out of sapphire – is a movement which appears to be literally suspended in…
Paddock buzz: What lies ahead in 2016
While it might be a tad too early to make valid predictions about the 2016 Formula 1 season, still, let’s at least take a crack at inspecting a few relevant points that seem to be on everyone’s mind. With the pre-season test on February 22nd, the…
