Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Techframe Ferrari Tourbillon Chronograph Carbon
Techframe, the Hublot watch designed by Ferrari to celebrate the 70th Anniversary of the Prancing Horse, receives an iF DESIGN AWARD 2018, among the most prestigious and largest design competitions in the world. The recognition was conferred by a jury of 63…
2018 Formula 1 Season Preview
What will the 2018 Formula 1 season hold for us? More of the same? Mercedes and Hamilton at the front, Ferrari looking threatening but never really getting close enough to open their DRS to challenge for the championship, and Sauber…
Charles Leclerc: “Formula 1 is a sport I admire”
Before Charles Leclerc was named to be a driver for the Alfa Romeo Sauber F1 Team, he talked with the Paddock magazine about Monaco, the competition and sticking to his regime. Being from Monaco, it’s fairly natural that you’ve…
Why Ferrari’s shareholders won’t let them leave
Recently Formula 1’s new management has revealed their proposals for the future of the sport, including a new engine specification from 2021 onwards. Several of the current and potential future manufacturers have voiced their opinions. Not surprisingly Ferrari has been…
My Race Day: Kate Walker
Kate Walker, a respected freelance journalist (New York Times, Financial Times, ESPN and motorsport.com) is here today to share her typical Formula 1 Sunday with the Paddock magazine. 7am. I usually either make myself several coffees using the hotel…
The three P’s of Formula 1: Points, Penalties and Prizes
The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding allocated allowances of power unit components over a season are not fit for purpose. With drivers, teams, and the media…
Mika Salo: six races for the Prancing Horse
There are drivers in the history of Formula 1 who didn’t achieve a lot in terms of results – still, they are remembered for one or another reason. Mika Salo was called in as a substitution for Ferrari when Michael…
#MonzaGP2017: a brief recap
#MonzaGP2017: there were 185,000 spectators at Monza this year, so 32.8% more than in 2016. A real success, I’d say. And if we added that to the number of spectators present at the Historical Cars Parade organised by the Automobile…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
Ferrari renews Riva Yachts sponsorship
Formula One giants Ferrari has extended their commercial agreement with luxury yacht manufacturer Riva. The Ferretti Group-owned company’s branding will continue to be present on the Maranello team’s race livery. It will also adorn the helmets and race overalls…
