Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Gossip Grip: August
Gossip grip: August, two vibrant and petrol-blooded personalities – Mithila and Kunal – bring us closer to the cutting edge with their funny yet sharp take on the behind-the-scenes world of Formula 1. Relax and enjoy. We always do. The…
Brembo Brake Facts: Belgium
The hardest braking point at the Spa-Franchorchamps circuit lies ahead of turn 7, Les Combes. The Formula 1 driver has to brake down hard, decelerating by 220 km/h over just 119 metres. 2,549 kW of power are released in the…
Lewis Hamilton – Circuit Preview: Spa!
Lewis Hamilton and the “rollercoaster” of Spa: “Keep your pedal to the metal and just keep going… it feels like everything’s gonna come out of your mouth, which is quite exciting when you’re going flat-out 200 miles an hour!” MERCEDES…
My Fantasy F1 Team: Nigel Essam
Nigel Essam is the founder and Managing Director of Red Eye, an events and hospitality provider that specialises in Formula 1. Nigel kindly gives us his ultimate Formula 1 selection and shortly explains his interesting choices. The drivers People often…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
Electric dreams
In London, the inaugural Formula E season has ended on a high. The world’s first major all-electric racing series has set out to be the future of auto racing. But is it really? Is Formula E made to last or…
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Searching for the Swiss Army Knife car
McLaren F1 and Honda have reunited for the 2015 Formula 1 Season to become a major force in the sport again. So far, the project is a disaster. All the ingredients are there – a team that has won 182…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Communist Formula
Tamás Rohonyi is a Hungary-born businessman and the promoter of the Brazilian Grand Prix. He is also a good friend of Bernie Ecclestone. No wonder that Mr Rohonyi had his own stake in the birth of the Hungarian Grand…
Race Check-Up: Drama 2.0
Race Check-Up: Drama 2.0A refreshing podium after 69 laps of high-voltage drama is what the 2015 Hungarian Grand Prix in Budapest delivered. So what was the plot of this exhilarating play? On a sunny day in Budapest, four-time World Champion…
