Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Fanatec becomes F1 Official Supplier and Official Sponsor of Esports Series
Formula 1, the pinnacle of motorsport is pleased to welcome Fanatec, world leader in professional simulator hardware, as the Official Sponsor of the F1 Esports Series, as well as the Official Supplier of gaming racing steering wheels and pedals. The…
CSM’s journey alongside Formula 1
David Webb, CEO (Brands) at CSM, is a true professional of sponsorship and marketing, having worked at Jaguar Racing, Stewart Grand Prix, and Just Marketing International to name a few. We’re delighted to have him answer a few questions about…
Stefano Domenicali: “This is a game changer for Lamborghini”
It’s always an absolute pleasure to interview Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini. People, ideas and work combined with technology and innovation are the pillars of Lamborghini. Urus is certainly the most recent expression of…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Ricciardo’s Aussie phrase classics for every occasion
Ricciardo’s Aussie phrase classics for every occasion: Aston Martin Red Bull Racing driver chats snags, spiders and hackers. Daniel Ricciardo is one of the most laid back drivers on the F1 circuit when he is out of the car,…
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Max Verstappen fascinated the world two years ago by winning the Spanish Grand Prix in his debut race with Red Bull. Now, all eyes are fixed on him due to his mistakes, with the one made at the Monaco GP…
Magnussen: “I feel free to explore my limits at Haas F1”
Haas F1’s Kevin Magnussen rarely goes unnoticed, and the same goes for his results. Ninth in the championship, currently with 19 points, he’s determined to show all of his potential this season. We sit down with the 25-year-old to get…
What’s next for Formula E and Formula 1?
Mark Preston is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Let’s ask him a few questions about the…
Williams Martini Racing announce a new partnership with Omnitude
Omnitude and Williams Martini Racing have partnered today to look at how blockchain technology can become a crucial tool within a Formula One team. Enterprise middleware technology provider Omnitude will work with the team to explore how blockchain technology could…
Superyachts in pole position
By Rebecca Whitlocke | The 76th edition of the Monaco Grand Prix will exploit breath-taking motorsport, technical excellence, glamour and entertainment to provide spectators with an outstanding experience during the weekend in May. Alexander Coles, a Senior Charter Broker for…
F1 Experiences: what really matters
America’s industry-leading travel/event/experience company, QuintEvents International houses the company’s Formula 1 business, and Keith Bruce, a veteran of the sports and event industry, is leading the F1 Experiences organisation serving all Formula 1 events across the globe. Bruce has kindly…
CEO of Formula E: “I’m a fan of Formula 1 and I still follow it”
Alejandro Agag is a businessman and former politician, now living in London as the Chairman of Addax Capital LLP and the CEO of Formula E Holdings, running the sport of Formula E. With business experience in Formula 1, other motorsport…
