Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Building productive relationships
We at Paddock magazine are happy to have a chance to speak to Simon Pavitt, founder and head of Wingman, a consultancy company for founders, leaders, and mavericks. Prior to starting his own consultancy, Simon was Marketing Director of a…
Making Formula 1 moments last a lifetime
We talk to Barry Gough, the Managing Director of Memento Exclusives. Only one company in the world provides an extensive collection of fully-licensed, race-used Formula 1 memorabilia that’s re-engineered and hand-crafted in full collaboration with the teams. That company is…
Racing Mentor launched a sponsorship book at Silverstone
Motorsport consultant and founder of Racing Mentor Jess Shanahan launched a new book on sponsorship at the Motorsport Days Live event at Silverstone. She talks to the Paddock magazine about it. The book, called Get Paid to Race, is…
My Fantasy F1 Team: Mike Martin
Mike Martin is the MD and founder of Paragon, a hospitality and events agency that specialises in Sports Hospitality, Talent Management, and Event Management. Paragon’s flagship event is their hospitality facility at the Monaco Grand Prix, where they have been…
Formula 1 is on fumes
In the earliest days of Formula 1 during the 1950s and 1960s, launching, funding and running a team was largely within the reach of anyone with the gumption to take it on. Drivers were literally putting their lives on the line…
Three Ways To… improve qualifying.
I’m a diehard Formula 1 fan. Whatever changes are made to the sport, I’m going to tune in. I can complain about the spirit of the sport being destroyed as much as every other fan, but at the end of…
Russian GP: an experience to remember?
The Russian Grand Prix is still one of those races that feel quite new and maybe even exotic for most Formula 1 admirers. Here’s what I have really experienced this year in Sochi, Russia. The political (and actual) climate The…
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
Is Tatiana Calderón the new face of women in Formula 1?
Racing is a world still dominated by men, however, there’s a woman out there that’s making a name for herself in high-end motorsport. Tatiana Calderón currently is the greatest female representation in Formula 1. Born in Colombia 25 years ago,…
Absolute Taste: The food that fuels Formula 1
Lyndy Redding, Founder of Absolute Taste, is here to tell us about the hospitality side of Formula 1. The challenges With the Formula 1 season in full swing, circuits around the world is buzzing with excitement as the fastest…
History Column: The Brabham fan car
The Brabham BT46B made its debut at the Swedish Grand Prix in Anderstorp in 1978. It won, but the supercar was withdrawn almost immediately. This is its unique one-race story. The 1978 season was all about downforce. Colin Chapman’s…
DHL and Formula 1
By Natalia Langsdale | Paddock magazine sat down with Thomas Nieszner, President, Global Head of Motorsport at DHL, to discuss the relationship the company has with Formula 1. With all those years in motorsport, logistics to pilot the “race…
