Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Toro Rosso’s Graham Watson: “We’re at the saturation point”
Toro Rosso’s Team Manager Graham Watson has an interesting motorsport career: moving to Formula 1 from rally and F3000, ranging from being a mechanic, an engineering liaison to a Team Manager, working for such Formula 1 teams as Brawn, Lotus,…
Q&A with Bobby Epstein, chief of Circuit of the Americas
The chairman of Circuit of the Americas, Bobby Epstein shares a few insights with the Paddock magazine about the United States Grand Prix’s development, Formula 1 in the USA and putting on a great show for the race fans. …
Give me Liberty or give me death
By Steve Madincea | Patrick Henry was a founding father of America representing the state of Virginia. At an extremely crucial point in the formation of the United States, Henry rallied his fellow Virginians, some openly for and some openly…
Money, Egos & Speed: A significant deal
I was recently asked by one of the delegates on a sponsorship-acquisition course that I was running, what I considered to be my most significant ever sponsorship deal. I told her that weirdly it was the one I’d secured over…
Money, Egos & Speed: We need more motorsport competitors!
Motorsport competitors! As I’m writing this article, it’s snowing hard and there is a wind chill of around -5 degrees Centigrade. I recall racing in Formula Ford on a snow-lined track at Brands Hatch in the middle of May, so…
Five Ways To… achieve your goals, World Record-style.
I once attended a motivational session run by the Guinness World Records organisation. It focused on making a difference and becoming a legend, on a large scale, on the largest scale, or simply in your own daily life. Here are…
If I Ran F1: Jonathan Legard
A known and respected Formula 1 commentator, broadcaster, presenter and journalist Jonathan Legard shares his take on what he would do if he ran the sport of Formula 1. They always say that if a car looks good it…
2018 Formula 1 Season Preview
What will the 2018 Formula 1 season hold for us? More of the same? Mercedes and Hamilton at the front, Ferrari looking threatening but never really getting close enough to open their DRS to challenge for the championship, and Sauber…
Legal Column: The quick progress of the new overlords
By Simon John O’Brien and Robert J. Lack | It’s been just over a year since Liberty Media Corporation completed their purchase of Formula 1 at an $8 billion enterprise value. At the time of the purchase, Formula 1, as…
Respecting a circuit: Q&A with the head of the Canadian Grand Prix
We had the pleasure to catch up with the President and CEO of the Canadian Grand Prix, Mr François Dumontier. Mr Dumontier, what’s your personal relationship with the Formula 1 Canadian Grand Prix and the circuit? Well, I started working…
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
