Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
C43 is unveiled by Alfa Romeo F1 Team
Lean, mean, and stunning. The C43, Alfa Romeo F1 Team Stake’s 2023 challenger, was unveiled during a dual launch event in Zurich and at the team headquarters in Hinwil, Switzerland. The livery, created by Alfa Romeo’s Centro Stile, incorporates the…
RB19 by Red Bull Racing is launched in New York
Christian Horner, Max Verstappen and Sergio Pérez reveal RB19 and what’s in store for the 2023 Formula 1 season. Oracle Red Bull Racing launched the Team’s 2023 season and RB19 in New York City on Friday, February 3, via…
The ‘avatar’ of the F1 driver seat may improve performance and comfort
Williams Racing F1 Team has partnered with university experts to develop the first-known driver seat ‘avatar’ using pioneering biomechanics technology. A pilot project has successfully revolutionised how Formula 1 racing seats can be designed using biomechanics technology to improve…
Mick Schumacher joins the Mercedes-AMG F1 Team as reserve driver for 2023
The Mercedes-AMG PETRONAS F1 Team is delighted to confirm that Mick Schumacher will join the team in the role of Reserve Driver for 2023. Mick will play an essential role in the ongoing development of the W14. He will…
HCL Software becomes a new Ferrari partner
HCL Software, a global leader in enterprise software solutions, announced a multi-year partnership with legendary Formula One team Scuderia Ferrari today. The deal with Ferrari S.p.A. sees the company become a strategic partner to the historic racing team, focusing on…
McLaren Racing and OKX unveil special livery
McLaren Racing and OKX, Primary Partner of the McLaren Formula 1 Team, have today unveiled a bespoke celebration livery to be carried on the McLaren MCL36 F1 cars at the 2022 Singapore Grand Prix and 2022 Japanese Grand Prix. …
Drive it Out – F1’s campaign against abuse
Formula 1 has launched its Drive it Out campaign against any form of abuse online and at events with a video featuring Stefano Domenicali, Mohammed Ben Sulayem and all twenty drivers. According to Formula 1, the intention of this…
RB17 launch by Red Bull Advanced Technologies
RB17 -the first ever production car to come from the Red Bull Racing Group. Pricing starts at £5M (pre-tax); 50 vehicle production run, starting in 2025. V8 hybrid engine to deliver more than 1,100bhp. Track-only specification for the purest execution…
Hannah Schmitz: the architects of Red Bull Racing’s winning strategies
Oracle Red Bull Racing’s Principal Strategy Engineer Hannah Schmitz has been working with the team since joining as an intern in 2009. Together with Head of Race Strategy Will Courtenay and a skilled team, they were the strategy architects that…
Research project by BMC Switzerland and Red Bull Racing
After almost four years of intensive research, Red Bull Advanced Technology and cutting-edge Swiss bike manufacturer BMC present the results of a joint project to develop the world’s fastest race bike. Red Bull Advanced Technology, the high-tech performance division…
Introducing Scuderia Ferrari Velas Esports 2022 Team
It’s the start of a new era for Ferrari in the world of virtual motor racing, as the FDA Esports Team becomes the Scuderia Ferrari Velas Esports Team. It signals the arrival of a new title partner, Velas, one of…
Bybit and Red Bull Racing sign a partnership agreemnt
Oracle Red Bull Racing is delighted to announce a partnership with leading cryptocurrency exchange Bybit, bringing the power of the digital economy to the Team, in a multi-year agreement that will see Bybit take on the role of Principal Team…
