Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Race Check-Up: A retirement home
Lewis Hamilton won the 2015 Belgian Grand Prix comfortably with his teammate Nico Rosberg following second. Lotus driver Romain Grosjean was behind the two Mercedes drivers in third spot. For Lewis it was his 39th GP victory and the 80th…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Race Check-Up: Drama 2.0
Race Check-Up: Drama 2.0A refreshing podium after 69 laps of high-voltage drama is what the 2015 Hungarian Grand Prix in Budapest delivered. So what was the plot of this exhilarating play? On a sunny day in Budapest, four-time World Champion…
My Race Day: Carmen Jorda
Lotus Development Driver, the wonderful Carmen Jorda, shares her typical race day schedule with the Paddock magazine. The day before Firstly, and most importantly, I need to go to bed early the night before. A good night’s sleep is crucial…
Outside Investment: a home for motorsport
The Dethleffs GmbH & Co. KG is an exclusively traditional manufacturer of leisure vehicles in Europe, started back in 1931. It has grown into one of the most significant manufacturers all over the world and today it has a wide…
Race Check-Up: decisions at Silverstone
After a thrilling start to the race, Lewis Hamilton managed to take a consecutive third win at Silverstone circuit. He was followed by teammate Nico Rosberg in second and Sebastian Vettel in third. Let’s look at some of the strategies…
The Strategy Behind… keeping F1 exciting.
Once again we meet up with Kai Ebel, a vivacious and truly interesting Formula 1 personality, a respected motorsport journalist, to talk about what’s keeping the sport fresh and what are the future prospects of Formula 1’s identity. Changes…
Moving On Up: Boris Miljevic
A very creative and talented racer Boris Miljevic is on our radar this month. Keep an eye out for this one! Name: Boris Miljevic Date of birth: November 25, 1984 Place of birth: Banja Luka, Bosnia and Herzegovina Team:…
Five Ways To… make a sponsorship decision
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres Spain. He gives the Paddock magazine five tips on how to make an important sponsorship decision. 1. Set the…
Race Check-Up: A Rosbergian place?
Nico Rosberg won the Monaco Grand Prix for the third time while Ferrari driver Sebastian Vettel followed him to second place, and the prince of Formula 1, Lewis Hamilton, finished third. What happened, really? And is Monte Carlo becoming a…
Five Ways To… build your brand
Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…
