Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Moving On Up: Alex T Jones
Paddock magazine catches up with a young Formula Vee racer, Alex T Jones. His talent and attitude may one day take him to the top of motorsport, so look out for this one! Name: Alexander Tarran Winskill Jones Date…
Five Ways To… make drivers succesful
A professional who spent over 22 years in Formula 1, a recognised and respected expert in driver management and sponsorship acquisition, the Director of Media Sport Group, Mister Enrico Zanarini, gives us five tips on how to make drivers into…
How to meet sport executives?
CEO and Founder of a very particular company iSportconnect, Mr Sree Varma, guides us through the steps of making sports executives start new business relationships with one another. What’s underneath it all I came up with the idea for iSportconnect…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. The night before. Each race has its own requirements,…
Moving On Up: Lyubov Andreyeva
Lyubov Andreyeva – Paddock magazine catches a young rising star, a very promising Kazakhstani Formula 3 racing driver. Name: Lyubov Andreyeva Date of birth: November 21, 1996 Place of birth: Almaty, Kazakhstan Team: Kazakhstan Motorsport Team What was your…
Five Ways To… create a unique service culture
Lyndy Redding – chef, founder and head of Absolute Taste, an impressive Formula 1 hospitality company, gives us five tips on how to provide better service than guests can possibly imagine. Food is key Since the very beginning,…
Let’s talk Formula 1
We at Paddock magazine were pleasantly surprised when we found this interesting USA-based radio show called Track Source Radio. It was developed along with Tim Frost from the National Speedway Directory as a way to give those in the racing…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. …
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
