Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Where are they now: Ralf Schumacher
Ralf Schumacher is a German former racing driver. He is the younger brother of seven-time Formula 1 World Champion Michael Schumacher, and the pair are the only siblings to win Formula 1 races. Let’s see what Ralf is up to…
Five Ways To… enjoy Formula 1 this season
Reset. Probably that’s the best word to describe F1 in 2022 as we have a new look with new regulations this year. With an extensive regulatory shakeup, it’s been an exciting season so far, hence we at Paddock magazine collected…
Ben Sulayem calls for fairer route into motorsport
FIA Presidential candidate Mohammed ben Sulayem has launched a report and comprehensive plan to increase diversity, access and inclusion in global motorsport. In line with the strong views expressed by Formula 1 world champions Lewis Hamilton and Sebastian Vettel,…
Drive to Survive vs Survive to Drive
Formula 1 launched the 3rd season of Drive to Survive on Netflix on March 19. Fans once again have the opportunity to be behind the scenes and to see how drivers and teams fight for a victory in a year…
Formula 1 on Clubhouse
A mysterious Clubhouse has entered the market and the world of social networks has been shaken up to the fullest. There has been a substantial amount of talk about it for the last few weeks. Representatives of Formula 1 also…
F1 social media trends of 2020
With the Liberty Media arrival in 2017, the regulations for drivers regarding social media were amended, and Formula 1 took a step towards online progress, which resulted in an immediate spike in popularity. And for three years, Formula 1 has…
If I Ran F1: Bridget Schuil
By Bridget Schuil | If I ran Formula 1, I’d design for the 99%. Every design and ergonomics textbook says that unless we’re creating a custom product for a single person, we should design for the 99%. The door handle…
The impact young drivers have on Formula 1’s image
Formula 1 is an interesting world where honestly nothing is 100% clear, from the races themselves to the ways new drivers get onto the grid. Some of the really talented ones might be staying out of the world championship for…
The 2017 Formula 1 season in one word
It’s the off-season, yes, but this is also the time for the list of best, worst, happy, sad and all sorts of moments. We actually did this test a few episodes ago on the Inside Line F1 Podcast – can…
Jess Shanahan: “Anyone who has F1 as their goal can hop in a car and start that journey”
Apart from being a solid motorsport journalist, Jess Shanahan also works in motorsport and runs Racing Mentor. Through this, she coaches racing drivers, and anyone looking for a career in motorsport, on how to be a success and open up…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Motorsport has, generally, been slow to…
Top 5 reasons why Formula 1 would miss Fernando Alonso
By Kunal Shah and Mithila Mehta | By the time you read this column, Fernando Alonso would’ve probably made up his mind about his future in Formula 1. It’s strange that the sport’s most complete driver, also the sport’s unluckiest…
