Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
DXC Technology announces partnership with Scuderia Ferrari
DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services company, today announced it has signed a multi-year agreement with Scuderia Ferrari, the racing division of Ferrari N.V. (NYSE/EXM: RACE), including a commitment to engineering the latest in automotive…
PUMA signs a licensing agreement with Formula 1
Sports company PUMA and Formula 1 have signed an agreement to make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff…
AutoNation partnered with the Alpine F1 Team for the upcoming Miami Grand Prix
America’s most admired automotive retailer, AutoNation, announced that it entered the Formula 1 race through a partnership with Alpine. The US-based transportation solutions provider will sponsor BWT Alpine F1 Team in the Miami Grand Prix on May 5-7, 2023, in…
Paramount+ becomes an official partner of Formula 1
Paramount+ and Formula 1 have today announced a multi-year promotional deal that will see the subscription service become an Official Partner of Formula 1, following a thriving sports and entertainment collaboration between the iconic brands last season. The partnership,…
Virgin Hotels sign a partnership agreement with Las Vegas Grand Prix
Virgin Hotels Las Vegas, part of Curio Collection by Hilton, is pleased to announce it has been named the official entitlement sponsor of the East Harmon Zone at the Formula 1 Heineken Silver Las Vegas Grand Prix. Virgin Hotels Las…
TUMI and McLaren launch the 60th Anniversary Collection alongside Lando Norris
Today, international travel and lifestyle brand TUMI launched its limited-edition TUMI and McLaren 60th Anniversary Collection to celebrate six decades since the founding of the elite motorsports team and luxury supercar maker McLaren. The collection was unveiled in the final…
Celsius becomes an official partner of Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of Celsius as a new Official Partner. The American company is a leader in energy drinks, sports drinks and liquid supplements, having developed products with beneficial ingredients for the body without using…
Venetian Resort Las Vegas partners with Alpine F1 Team for the upcoming Las Vegas Grand Prix
BWT Alpine F1 Team is delighted to announce a partnership with The Venetian Resort Las Vegas, an iconic integrated resort and casino in the heart of the Las Vegas Strip. A few steps away from where the team is looking…
Kraken and Williams Racing announce global partnership
Ahead of this weekend’s Australian Grand Prix in Melbourne, Williams Racing and Kraken announce a major new global partnership, with the world-leading and trusted crypto platform becoming our first-ever Official Crypto and Web3 Partner. Founded in 2011, Kraken is…
Workday and McLaren Racing sign a multi-year partnership agreement
Workday and McLaren Racing sign a partnership agreement. Today, McLaren Racing announced a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources, as an Official Partner of the McLaren Formula 1 Team from 2023.…
McLaren Racing and Salesforce sign a multi-year partnership
Today, McLaren Racing announced that it will partner with Salesforce, the global customer relationship management (CRM) leader, as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping…
Hard Rock announced as presenting partner for Las Vegas Grand Prix
Hard Rock will offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December. Las Vegas Grand Prix, Inc. announced today that Hard Rock International had joined the roster…
